Insights & strategy
Actionable strategies, industry analysis, and lessons learned from managing millions in ad spend across Google, Meta, programmatic, and streaming TV.
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Small, locally owned businesses often face unique challenges when it comes to marketing their products or services. With limited resources and a smaller customer base,...
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Introduction to Decision Making As a business owner, you are inherently a decision maker. It’s a function of your job as a leader. The quality...
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Is it change you seek? Or a destination? This is an important question to ask because it represents where the two roads split. A fracturing...
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I believe in something called the virtuous cycle of a business. The objective of any business should be to grow. That is, grow the number...
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What if instead of producing content for the masses, you narrowed in on the audience that matters the most?
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What a lyrical crash-course in drug dealing can teach us about the current landscape of digital marketing, startup culture and how to hack your way...
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Vulnerability is not weakness. Vulnerability is courage, compassion, bravery and strength. Vulnerability is what makes you beautiful.
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People have the wrong idea about mental illness, leading to people like myself flying under the radar with potentially dangerous consequences
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Dear 21-year-old self, It's your 31-year-old self writing to you from the future. Here's what you need to know and what you may already know.
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Use Eulerian Destiny to align your strengths and experience to find the shortest, easiest, most productive rise to the top of your field.
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Customers have a set of promoting and inhibiting pressures and it is the business's job to build a case towards the promoting pressures.
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When new facts and information become available, it means it's time for a new decision without concern for what we were doing yesterday.
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This is an amazing little book that you can read in as little as 90 minutes. These are some of my favorite tips and takeaways...
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Once we acknowledge that content marketing isn't new, it's simple to hack our way to success by leveraging what's already known about Guerrilla Marketing.
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Once we realize that everything we do will both succeed and fail in some aspect, it's a lot easier to focus on the impact of...
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This post looks at six key lessons from The Art of War and explains how you can apply this wisdom to your content marketing efforts.
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Brand and reputation management is becoming an increasingly important SEO service to protect brands from negative search results.
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Here are 11 things you might be experiencing that should lead you to be shopping for a new marketing agency.
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Outsourcing your pay-per-click efforts to a qualified agency can make a world of difference for your business. Here's how to choose the right agency.
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Google has rarely – closer to never – pre-announced an algorithm update, so this was going to be huge! Or not. Here's the truth about...
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