Insights & Strategy
Actionable strategies, industry analysis, and lessons learned from managing millions in ad spend across Google, Meta, programmatic, and streaming TV.
When new facts and information become available, it means it's time for a new decision without concern for what we were doing yesterday.
Read articleThis is an amazing little book that you can read in as little as 90 minutes. These are some of my favorite tips and takeaways...
Read articleOnce we acknowledge that content marketing isn't new, it's simple to hack our way to success by leveraging what's already known about Guerrilla Marketing.
Read articleOnce we realize that everything we do will both succeed and fail in some aspect, it's a lot easier to focus on the impact of...
Read articleThis post looks at six key lessons from The Art of War and explains how you can apply this wisdom to your content marketing efforts.
Read articleBrand and reputation management is becoming an increasingly important SEO service to protect brands from negative search results.
Read articleHere are 11 things you might be experiencing that should lead you to be shopping for a new marketing agency.
Read articleOutsourcing your pay-per-click efforts to a qualified agency can make a world of difference for your business. Here's how to choose the right agency.
Read articleGoogle has rarely – closer to never – pre-announced an algorithm update, so this was going to be huge! Or not. Here's the truth about...
Read articleOnce you start looking at PPC as more than just a tool to push page views to your business it opens up a lot of...
Read articleThe problem with todays educational system and how the industrialized approach to education is doing more harm than good.
Read articleWhat started as a blog about how businesses should be telling their stories turned into a much deeper post.
Read articleIntro I manage the daily posting, pay-per-click, and branding for several social media accounts across all of the current social media platforms. Brands ranging from...
Read articleI'm going to challenge myself, and all of you, that when faced with a decision, look to the compass in your gut.
Read articleThere’s only a finite amount of time to dedicate to, and reach your goals. Choose wisely.
Read articleYou can not dictate culture shifts. You can not, no matter how deep your pockets are, influence the evolution of human wants, needs and desires.
Read articleI understand why 99% of social media marketing sucks. It's still new and marketers are approaching it the same way they've approach print, radio and...
Read articleEveryone thinks Snapchat is about “sexting," but that’s just old white people writing stories about Snapchat.
Read articleIf you listened into yesterdays radio show, or you saw yesterdays blog post (Half Penny Facebook ‘LIKES’ and Episode 6 Wrap Up), then you obviously...
Read articleI typically avoid watching and or reading the news. Frankly, because in all of my time on this planet I’ve never turned on the T.V....
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