Insights & strategy
Actionable strategies, industry analysis, and lessons learned from managing millions in ad spend across Google, Meta, programmatic, and streaming TV.
4 min read
Programmatic display advertising has revolutionized the digital advertising landscape, offering automated, data-driven ad buying that ensures precision targeting and real-time optimization. As we look ahead...
Read article
4 min read
In the dynamic landscape of digital marketing, streaming audio advertising has emerged as a powerful and essential tool for reaching engaged audiences. With the rise...
Read article
4 min read
In the ever-evolving world of digital advertising, Connected TV (CTV) has emerged as a game-changer, transforming how brands engage with their audiences. As more consumers...
Read article
11 min read
Intro Hey, It’s Dallas, and I have a question for you. Let’s imagine you’ve just taken on a new role as a high-powered executive, and...
Read article 13 min read
Intro Hey, It’s Dallas, and I have a question for you. Well actually, I have two questions for you…. Well it’s kind of the same...
Read article
4 min read
As the world becomes increasingly digital, businesses are finding it essential to have a mobile app presence to reach their target audience. Mobile apps provide...
Read article
3 min read
As a digital marketing professional, I am always looking for new and innovative ways to help my clients increase their customer base, sales, and revenue....
Read article
4 min read
As a digital marketing professional, I understand the importance of marketing attribution in measuring the effectiveness of marketing campaigns. In this article, I’ll explore what...
Read article
4 min read
As a digital marketing professional, I understand the importance of building brand awareness through advertising. In today’s crowded digital landscape, it’s more important than ever...
Read article
4 min read
Small businesses face numerous challenges in today’s highly competitive business landscape. From managing day-to-day operations to finding new customers, small business owners wear many hats,...
Read article 19 min read
Intro Hey, It’s Dallas, and I have a question for you. But first, let’s pretend that you work for a large non-profit organization, and you’re,...
Read article
11 min read
As a digital advertising professional, I have seen the evolution of the digital advertising ecosystem over the years. One of the most significant developments in...
Read article
4 min read
Creating a customer journey map is a critical step in understanding the needs, preferences, and behaviors of your customers. A customer journey map is a...
Read article3 min read
This is the manual excerpt
Read article4 min read
Social media has become an indispensable tool for businesses to connect with their target audience, promote their products or services, and build brand awareness. However,...
Read article
5 min read
Online lead generation is a crucial aspect of digital marketing. There are several ways to generate leads online, and the most common approaches are through...
Read article3 min read
As someone who has worked in programmatic advertising for nearly a decade, I know that programmatic advertising has become an integral part of the industry....
Read article
5 min read
The world of public relations can be a complex and ever-changing landscape, with multiple channels for brands and individuals to reach their target audience. Two...
Read article4 min read
I have seen firsthand the growing interest in the role of artificial intelligence (AI) in our field. Every day, it seems like there are new...
Read article4 min read
As a digital marketing professional, I cannot stress enough the importance of mobile optimization in today’s marketing landscape. The rise of smartphones and mobile devices...
Read articleGet in touch
Tell us what you're running and where you want it to go. We'll tell you what we see. No prep, no pitch.
Let's Talk