Fractional Consulting

Award-Winning Paid Media Leadership for Your In-House Team

Your team runs the platforms. We provide the strategic layer they are missing including cross-channel oversight, recurring strategy sessions, and executive reporting that connects paid media activity to business outcomes. No execution takeover. No displacement of your internal staff.

Strategy, diagnostics, and accountability for in-house media teams

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The Engagement Model

How the Consulting Relationship Works

Team and Account Assessment

We start with a structured review of your current paid media program from channel mix, budget allocation, team structure, reporting setup, to performance against business goals. This becomes the baseline for everything that follows.

Recurring Strategy Syncs

Regular working sessions with your team - typically bi-weekly or monthly - to review performance, address strategic questions, pressure-test decisions, and align on priorities across channels. Cadence is set based on your team's needs.

Cross-Channel Strategy Review

We maintain an ongoing view of how your channels interact, where budget should shift, where targeting overlaps, and how the full paid media mix is contributing to pipeline and revenue. We flag gaps and opportunities before they become problems.

Executive Reporting and Recommendations

Monthly reporting that translates paid media performance into business language your leadership team can act on. Trend analysis, budget efficiency assessment, and a clear view of what is working, what is not, and what to do next.

What's Included

What You Get in An Award-Winning Consultant

This engagement covers strategic oversight, advisory sessions, and structured reporting. It does not include direct campaign execution or hands-on platform management. Your internal team retains full ownership and access.

✓ Initial paid media program assessment across all active channels
✓ Written strategy brief documenting current state, gaps, and prioritized recommendations
✓ Recurring strategy sessions with your paid media team (bi-weekly or monthly, based on scope)
✓ Cross-channel budget and targeting review on a defined cadence
✓ Monthly executive summary, performance narrative, key decisions, and forward priorities
✓ On-demand escalation access between scheduled sessions for time-sensitive decisions
✓ Annual or semi-annual program review with full-funnel performance analysis

Pricing

Retainer-Based, Scoped to Your Team's Needs

Consulting engagements are priced as a monthly retainer based on scope depending on the number of channels under review, session frequency, team size, and reporting complexity.

We scope each engagement individually before presenting a fee. If you want to understand what an engagement would look like for your team before discussing price, the conversation starts with a strategy call.

This engagement covers strategic oversight only. Campaign execution, platform access, and media buying are not included unless separately scoped.

Who This Is Built For

The Right Fit Makes the Engagement Productive

Fractional consulting works when there is a capable team in place that benefits from a senior outside perspective and not when the need is for someone to take over execution or build a program from the ground up.

Great Fit

✓ Organizations with an established in-house paid media team running live campaigns
✓ CMOs or VPs of Marketing who want senior-level strategic oversight across paid channels without adding a full-time hire
✓ Businesses where paid media spans multiple channels and no single internal person owns the cross-channel view
✓ Leadership teams that need paid media performance translated into business language for executive or board reporting
✓ Companies going through a transition - new team, new budget, new channel - that need an outside lens during the adjustment

Not a Fit

✕ Businesses without an internal paid media team. This engagement advises, it does not execute
✕ Organizations looking for someone to take over platform management or replace internal staff
✕ Companies that want only channel-specific tactical support, not cross-channel strategy
✕ Businesses with paid media budgets too early-stage to warrant ongoing strategic oversight
✕ Anyone looking for a coach or training program rather than senior practitioner engagement

Common Questions

Frequently Asked Questions About Fractional Paid Media Consulting

A traditional agency takes over execution. They run your accounts, own the platform access, and produce the work. This engagement does the opposite. Your team runs the campaigns. We provide the senior strategic layer: cross-channel oversight, structured reviews, executive reporting, and the ability to escalate complex decisions to someone who has managed this at scale. It is advisory leadership, not execution.

Cadence is scoped at the start of the engagement based on your team's needs. Most engagements run on a bi-weekly or monthly strategy session schedule, with asynchronous access between sessions for time-sensitive questions. We do not schedule meetings for the sake of filling a calendar - sessions are structured around decisions that need to be made.

No. Platform access is not required for this engagement. We work from the reporting and data your team shares with us. If read-only access helps us give faster feedback, we can discuss that, but the engagement is designed to function without requiring it.

A brief performance pull before each session including channel-level spend, conversion data, and any active tests or budget changes in motion. We send a prep template at onboarding. Sessions work best when your team comes in with specific questions or decisions on the table, not just a performance recap.

It can be either. Some organizations bring us in for a defined period - a quarter to stabilize a new team or a six-month program launch. Others maintain an ongoing consulting relationship. We do not require long-term commitments. Engagements run month-to-month, and you can end with 30 days' notice.

Yes. If your situation changes and you need direct execution due to a team member departing, a new channel launch, or a gap in coverage, we can scope a managed media engagement separately. We will not push for that shift, but it is available if the need arises.

Our Other Partner Programs

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Ready to Explore a Paid Media Partnership?

Tell us about the client, the agency, or the referral you have in mind. We will scope the fit and walk through next steps on a single, straightforward call.

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