Is It Change You Seek? Or a Destination?
July 19, 2019
Is it change you seek? Or a destination? This is an important question to ask because it represents where the two roads split. A fracturing point in the conversation. Based on the response, all parties must seek to align – or not. We all have the power to make that decision too. See, if it’s …
The Virtuous Cycle of a Business
August 27, 2018
I believe in something called the virtuous cycle of a business. The objective of any business should be to grow. That is, grow the number of employees, grow the number of jobs, grow product offerings. Then, grow the number of customers. Over a long enough period of time, the incremental revenue of retaining existing customers, …
What If We Focused on Those That Matter Most?
July 28, 2018
What if instead of producing content for the masses, you narrowed in on the audience that matters the most?
5 Ways URL Shorteners Can Impact SEO
March 29, 2018
Tech.co reached out for some insight on possible uses and examples of URL shorteners in marketing campaigns.
It’s Time To Make Advertising Great Again
January 6, 2018
We will make advertising proud again. We will make advertising safe again. And yes, together we will make advertising great again.
Ten Crack Commandments of Digital Marketing
December 26, 2017
What a lyrical crash-course in drug dealing can teach us about the current landscape of digital marketing, startup culture and how to hack your way to the top of the fast-paced marketing landscape.
5 Steps to Winning the “Zero Moment of Truth”
October 3, 2017
In this Inc.com article I discuss how the onset of digital marketing has changed the buyer’s journey and what steps companies need to take.
Who’s Next: 23 Professionals Helping Arizona Find Its Voice
September 12, 2017
Another honor in showing up on AZ Centrals list of the city’s most dynamic advertising, public relations and marketing professionals.
Why I Believe Vulnerability Is The Key To Success
June 6, 2017
Vulnerability is not weakness. Vulnerability is courage, compassion, bravery and strength. Vulnerability is what makes you beautiful.
