Blog

Insights and Ideas

A mix of hopefully insightful ideas, tips, rants, podcasts and other musings from a business owner, agency veteran and entrepreneur.

  • Podcast
  • August 30, 2023

Episode 8: Endowment Effect & Status Quo Bias

Endowment effect is the tendency of individuals to ascribe more value to something simply because they own or possess it.

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  • Blog
  • May 26, 2023

Boost Your App Store Downloads: 7 Strategies for Success

Increasing app adoption and downloads is essential for businesses looking to increase their digital presence.

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  • Blog
  • May 23, 2023

How Businesses Can Boost Sales and Engagement with ChatGPT

ChatGPT is a free and powerful tool that can help business owners increase customer engagement, driving sales, and revenue.

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  • Blog
  • May 19, 2023

Understanding Marketing Attribution & How It Impacts Reporting

By analyzing attribution data, businesses can make data-driven decisions to improve their marketing strategy and drive better results.

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  • Blog
  • May 16, 2023

How Advertising Can Help Build Brand Awareness

By advertising, you can increase your brand's exposure, differentiate your business from competitors, building trust and credibility

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  • Blog
  • May 11, 2023

Growing Your Small Business: The Consultant Advantage

With the help of an outside business consultant, small businesses can get the guidance and support they need to grow and thrive

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  • Podcast
  • May 10, 2023

Episode 7: Incentives & Motivation

Incentives are necessary drivers of motivation and we all have to get paid to perform our craft, but incentives may be undermining performance

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  • Blog
  • May 8, 2023

Digital Advertising: Comparing DSPs, Ad Networks & Ad Exchanges

DSPs, ad networks, and ad exchanges all play a vital role in the digital advertising ecosystem and understanding each is essential

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  • Blog
  • May 3, 2023

Creating a Customer Journey Map: A Guide for Businesses

Creating a customer journey map is a critical step in understanding the needs, preferences, and behaviors of your customers.

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  • Blog
  • May 1, 2023

Building a Strong Brand Identity through Consistent Digital Marketing Efforts

Here are some key ways you can build a strong brand identity through consistent digital marketing efforts:

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  • Blog
  • April 27, 2023

Combining Paid Social Media Ads & Organic Social Media Efforts

Combining paid social media ads and organic social media content to create a powerful strategy for building a strong online presence

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  • Blog
  • April 24, 2023

Earned, Owned, Paid Media Online Lead Generation

Earned, owned and paid media are all essential components of an effective online lead generation strategy for online and offline businesses

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  • Blog
  • April 20, 2023

Navigating the World of Programmatic Advertising: Best Practices for Success

Navigating the world of programmatic advertising can be complex and challenging. In this article I'll share some best practices for success.

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  • Blog
  • April 18, 2023

Paid Media and Earned Media: When to Use One Or the Other

Understand the differences between paid media and earned media, and when it is best to use or the other, or even both together

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  • Blog
  • April 17, 2023

Artificial Intelligence in Marketing: Separating Hype from Reality

In this article, I’ll examine the current state of AI in digital marketing and explore what it can and can’t do for our industry.

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  • Blog
  • April 12, 2023

The Importance of Mobile Optimization in Digital Marketing

Why is mobile optimization so important in digital marketing? There are several reasons which this article dives into.

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  • Blog
  • April 10, 2023

Creating a Killer Content Marketing Strategy in the Age of Information Overload

To create a killer content marketing strategy that stands out from the crowd, you need to focus on several key areas.

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  • Blog
  • April 7, 2023

The Power of Social Proof in Digital Marketing

Social proof has become increasingly important in the digital age, where consumers have access to more information than ever before.

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