Blog
July 24, 2024
Streaming Audio Advertising: Essential for Your 2024 Marketing
In the dynamic landscape of digital marketing, streaming audio advertising has emerged as a powerful and essential tool for reaching engaged audiences.
Blog
July 18, 2024
The Rise of Connected TV: Brands Capitalizing on the Streaming Boom
In the ever-evolving world of digital advertising, Connected TV has emerged as a game-changer, transforming how brands engage with their audiences
Podcast
March 7, 2024
Episode 9: Expectations & Self-fulfilling Prophecies: What We Expect Is What We Get
The Pygmalion Effect is a phenomenon which occurs when the expectations of leaders - positive or negative - become reality
Podcast
August 30, 2023
Episode 8: Endowment Effect & Status Quo Bias
Endowment effect is the tendency of individuals to ascribe more value to something simply because they own or possess it.
Blog
May 26, 2023
Boost Your App Store Downloads: 7 Strategies for Success
Increasing app adoption and downloads is essential for businesses looking to increase their digital presence.
Blog
May 23, 2023
How Businesses Can Boost Sales and Engagement with ChatGPT
ChatGPT is a free and powerful tool that can help business owners increase customer engagement, driving sales, and revenue.
Blog
May 19, 2023
Understanding Marketing Attribution & How It Impacts Reporting
By analyzing attribution data, businesses can make data-driven decisions to improve their marketing strategy and drive better results.
Blog
May 16, 2023
How Advertising Can Help Build Brand Awareness
By advertising, you can increase your brand's exposure, differentiate your business from competitors, building trust and credibility
Blog
May 11, 2023
Growing Your Small Business: The Consultant Advantage
With the help of an outside business consultant, small businesses can get the guidance and support they need to grow and thrive
Podcast
May 10, 2023
Episode 7: Incentives & Motivation
Incentives are necessary drivers of motivation and we all have to get paid to perform our craft, but incentives may be undermining performance
Blog
May 8, 2023
Digital Advertising: Comparing DSPs, Ad Networks & Ad Exchanges
DSPs, ad networks, and ad exchanges all play a vital role in the digital advertising ecosystem and understanding each is essential
Blog
May 3, 2023
Creating a Customer Journey Map: A Guide for Businesses
Creating a customer journey map is a critical step in understanding the needs, preferences, and behaviors of your customers.
Blog
May 1, 2023
Building a Strong Brand Identity through Consistent Digital Marketing Efforts
Here are some key ways you can build a strong brand identity through consistent digital marketing efforts:
Blog
April 27, 2023
Combining Paid Social Media Ads & Organic Social Media Efforts
Combining paid social media ads and organic social media content to create a powerful strategy for building a strong online presence
Blog
April 24, 2023
Earned, Owned, Paid Media Online Lead Generation
Earned, owned and paid media are all essential components of an effective online lead generation strategy for online and offline businesses
Blog
April 20, 2023
Navigating the World of Programmatic Advertising: Best Practices for Success
Navigating the world of programmatic advertising can be complex and challenging. In this article I'll share some best practices for success.
Blog
April 18, 2023
Paid Media and Earned Media: When to Use One Or the Other
Understand the differences between paid media and earned media, and when it is best to use or the other, or even both together
Blog
April 17, 2023
Artificial Intelligence in Marketing: Separating Hype from Reality
In this article, I’ll examine the current state of AI in digital marketing and explore what it can and can’t do for our industry.
