• Blog

  • July 18, 2024

In the ever-evolving world of digital advertising, Connected TV has emerged as a game-changer, transforming how brands engage with their audiences

  • Podcast

  • March 7, 2024

The Pygmalion Effect is a phenomenon which occurs when the expectations of leaders - positive or negative - become reality

  • Podcast

  • August 30, 2023

Endowment effect is the tendency of individuals to ascribe more value to something simply because they own or possess it.

  • Blog

  • May 26, 2023

Increasing app adoption and downloads is essential for businesses looking to increase their digital presence.

  • Blog

  • May 23, 2023

ChatGPT is a free and powerful tool that can help business owners increase customer engagement, driving sales, and revenue.

  • Blog

  • May 19, 2023

By analyzing attribution data, businesses can make data-driven decisions to improve their marketing strategy and drive better results.

  • Blog

  • May 16, 2023

By advertising, you can increase your brand's exposure, differentiate your business from competitors, building trust and credibility

  • Blog

  • May 11, 2023

With the help of an outside business consultant, small businesses can get the guidance and support they need to grow and thrive

  • Podcast

  • May 10, 2023

Incentives are necessary drivers of motivation and we all have to get paid to perform our craft, but incentives may be undermining performance

  • Blog

  • May 8, 2023

DSPs, ad networks, and ad exchanges all play a vital role in the digital advertising ecosystem and understanding each is essential

  • Blog

  • May 3, 2023

Creating a customer journey map is a critical step in understanding the needs, preferences, and behaviors of your customers.

  • Blog

  • May 1, 2023

Here are some key ways you can build a strong brand identity through consistent digital marketing efforts:

  • Blog

  • April 27, 2023

Combining paid social media ads and organic social media content to create a powerful strategy for building a strong online presence

  • Blog

  • April 24, 2023

Earned, owned and paid media are all essential components of an effective online lead generation strategy for online and offline businesses

  • Blog

  • April 20, 2023

Navigating the world of programmatic advertising can be complex and challenging. In this article I'll share some best practices for success.

  • Blog

  • April 18, 2023

Understand the differences between paid media and earned media, and when it is best to use or the other, or even both together

  • Blog

  • April 17, 2023

In this article, I’ll examine the current state of AI in digital marketing and explore what it can and can’t do for our industry.

  • Blog

  • April 12, 2023

Why is mobile optimization so important in digital marketing? There are several reasons which this article dives into.


Dallas McLaughlin LLC

🌵 Scottsdale, Arizona