Endowment effect is the tendency of individuals to ascribe more value to something simply because they own or possess it.
Increasing app adoption and downloads is essential for businesses looking to increase their digital presence.
ChatGPT is a free and powerful tool that can help business owners increase customer engagement, driving sales, and revenue.
By analyzing attribution data, businesses can make data-driven decisions to improve their marketing strategy and drive better results.
By advertising, you can increase your brand's exposure, differentiate your business from competitors, building trust and credibility
With the help of an outside business consultant, small businesses can get the guidance and support they need to grow and thrive
Incentives are necessary drivers of motivation and we all have to get paid to perform our craft, but incentives may be undermining performance
DSPs, ad networks, and ad exchanges all play a vital role in the digital advertising ecosystem and understanding each is essential
Creating a customer journey map is a critical step in understanding the needs, preferences, and behaviors of your customers.
Here are some key ways you can build a strong brand identity through consistent digital marketing efforts:
Combining paid social media ads and organic social media content to create a powerful strategy for building a strong online presence
Earned, owned and paid media are all essential components of an effective online lead generation strategy for online and offline businesses
Navigating the world of programmatic advertising can be complex and challenging. In this article I'll share some best practices for success.
Understand the differences between paid media and earned media, and when it is best to use or the other, or even both together
In this article, I’ll examine the current state of AI in digital marketing and explore what it can and can’t do for our industry.
Why is mobile optimization so important in digital marketing? There are several reasons which this article dives into.
To create a killer content marketing strategy that stands out from the crowd, you need to focus on several key areas.
Social proof has become increasingly important in the digital age, where consumers have access to more information than ever before.
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