Collaborative Partnership

A Trusted Paid Media Partner. Not a Hidden Vendor.

We show up in joint client meetings under our own name, contribute directly to shared strategy, and take full accountability for paid media performance while your agency maintains the primary client relationship. Transparent co-delivery, not white-label anonymity.

Co-delivered, not subcontracted

PPC Management Social Media Ads CTV / OTT Programmatic Display

Discuss Partnership Options

How It Works

Joint Discovery Through Shared Accountability

Joint Discovery and Scoping

We participate in the discovery process alongside your agency and often directly with the client. We assess the paid media landscape, establish channel priorities, and align on measurable goals before anything launches. Everyone in the room knows who is doing what.

Co-Delivered Strategy

We contribute a paid media strategy that integrates with the broader work your agency is doing from creative direction, design, web and landing page development, brand positioning and more. Your team and ours work from the same brief and toward the same goals.

Ongoing Shared Reporting

Monthly reporting is co-produced and presented jointly, or we present the paid media component in a client call alongside your agency's broader update. The client sees a cohesive picture with clearly defined accountability on each side.

Collaborative Optimization

As campaigns mature, ongoing optimization decisions benefit from regular touchpoints between our team and yours. If creative needs to change, if budget needs to shift, or if performance raises questions the client asks at your level, we respond together, not in isolation.

What's Included

What Your Client Gets From Both Sides of This Relationship

Collaborative partnerships include everything in the paid media execution scope - strategy, management, optimization, and reporting - plus direct client-facing engagement under our own brand. The difference from white-label is transparency: we are a visible, accountable part of the delivery team.

✓ Direct participation in client discovery and strategy sessions
✓ Full paid media strategy document, co-branded or clearly attributed to our team
✓ Campaign setup and management across the agreed channel mix
✓ Attendance in joint client meetings for paid media updates and Q&A
✓ Direct client communication on paid media topics under our own name, coordinated with your agency
✓ Monthly performance reporting presented alongside or integrated with your agency's reporting
✓ Budget pacing, optimization, and cross-channel coordination on a structured cadence
✓ Platform management across Google Ads, Meta, and programmatic DSPs as applicable

Pricing

Revenue Share Built Into the Engagement

Our standard monthly management fee applies to the paid media scope. Your agency adds 2.5%-5.0% on top of our fee, which passes through to you as ongoing monthly revenue for the duration of the client engagement.

This structure means your agency earns as long as the client relationship continues and not just at close. It is the inverse of white-label: we are visible partners, and the revenue reflects that ongoing contribution.

There are no setup fees and no long-term contracts. Engagements run month-to-month.

Ideal Partner Profile

Built for Agencies That Want a Trusted Partner, Not a Hidden Vendor

Collaborative partnerships perform best when both agencies are willing to be transparent with the client about the working relationship and when the partner agency has the kind of client relationship that welcomes a carefully introduced specialist rather than requiring complete invisibility.

Great Fit

✓ Agencies doing creative, branding, web, PR, or SEO work with clients who need paid media managed at a senior level
✓ Agencies whose clients trust their recommendations and are open to a structured specialist relationship
✓ Partners who want ongoing monthly revenue from client engagements, not just a one-time referral payout
✓ Agencies looking for a co-delivery model where accountability is clearly divided and both parties are named
✓ Partners interested in a long-term relationship that spans multiple client accounts over time

Not a Fit

✕ Agencies whose clients require complete white-label anonymity. Review our white-label program instead
✕ Agencies with clients whose paid media budgets are under $5,000/month
✕ Partners who want us to take over the primary client relationship or become the lead agency
✕ Agencies that expect us to contribute to creative production, branding, SEO, or any service outside paid media
✕ Partners looking for a loose, project-by-project arrangement with no defined scope or client in view

Common Questions

Frequently Asked Questions About Collaborative Partnerships

White-label means we are invisible, your client never knows we exist. Collaborative partnership means the opposite: we show up openly as a trusted paid media partner. Your agency leads the relationship and retains primary accountability for the overall engagement. We own the paid media scope, attend relevant client meetings, and communicate directly with the client on paid media topics. Both models protect your client relationship but they differ in how transparent that relationship is.

Your agency does. You are the primary point of contact, you set the overall engagement terms, and the client relationship belongs to you. We are a specialist partner operating within the paid media scope you introduce us into. If the broader agency relationship ends, we follow your lead on how the paid media component is handled.

The client signs whatever agreement your agency uses for the overall engagement. The paid media scope can be included in that agreement or documented separately — we can provide a scope-of-work addendum that your agency incorporates. We do not require a separate signed contract between us and the end client, though we can accommodate that if your agency's structure requires it.

We appear as the paid media specialist on any co-branded or attributed materials. In client meetings, we introduce ourselves clearly. In reporting, the paid media section is ours — either co-branded or separately attributed. We will not take credit for work that belongs to your agency, and we will not obscure our role in the paid media execution.

Yes, in some circumstances. If a client relationship evolves in a way that makes the white-label model more appropriate, we can discuss transitioning the engagement structure. This would require agreement from all parties and a clean communication to the client about any change in how the relationship is described. We handle transitions carefully - not abruptly.

The revenue share is calculated on management fees, which are tied to media spend. If the client's spend decreases, the management fee adjusts accordingly and the revenue share follows. We do not lock the fee at a historical rate if the scope changes materially. Changes are communicated transparently and applied going forward.

Our Other Partner Programs

White-label Consulting Referrals

Let's Talk

Ready to Explore a Paid Media Partnership?

Tell us about the client, the agency, or the referral you have in mind. We will scope the fit and walk through next steps on a single, straightforward call.

Schedule a Partnership Call