Impression Calculator
The Impression Calculator converts ad spend and CPM into a projected impression count — the core planning calculation for any reach-based or awareness-driven paid media...
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Free digital marketing tools
Calculators and Tools for Paid Media Buyers
A collection of advertising calculators built for the metrics media buyers track every day. From ROAS and CPM to CPC and CPA, each tool includes a working calculator, the formula behind it, and enough context to use the number correctly.
All calculators are also available in the free Marketer's Companion iOS app.
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Percent Change Calculator
The Percent Change Calculator takes a starting value and ending value and returns the percentage increase or decrease — the fastest way to report week-over-week...
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Margin Calculator
The Margin Calculator takes your revenue and cost of goods to calculate gross margin percentage — the number your ROAS targets must account for to...
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Markup Calculator
The Markup Calculator takes your product cost and selling price to calculate markup percentage — a foundational input for setting profitable ROAS targets in paid...
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CPA Calculator
The CPA Calculator divides total ad spend by total conversions to give you cost per acquisition — the metric that directly connects advertising investment to...
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CPC Calculator
The CPC Calculator divides total ad spend by total clicks to give you average cost per click — the metric that connects your media investment...
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CTR Calculator
The CTR Calculator divides clicks by impressions to give you click-through rate — a direct signal of how effectively your creative and targeting are working...
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CPM Calculator
The CPM Calculator shows what you're paying per 1,000 impressions — the standard efficiency metric for evaluating display, programmatic, and streaming TV media buys.
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Impression Estimator
The Impression Estimator calculates how many impressions a given budget will deliver at a target CPM — useful for planning reach-based campaigns and validating media...
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PPC Forecast
The PPC Forecaster projects clicks, conversions, and cost from your budget, target CPC, and expected conversion rate — giving you a performance estimate before a...
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ROAS Calculator
The ROAS Calculator divides revenue by ad spend to give you return on ad spend — the core efficiency metric for any paid media campaign...
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