Digital Marketing Tools, Calculators & Resources from Dallas McLaughlin

Digital Marketing

PPC Forecast

Estimate the performance of a paid search (PPC) campaign using a monthly budget, industry benchmarks and your website conversion rate to estimate overall return on investment.

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Impression Estimator

Estimate how many advertising impressions you can serve in each primary paid media channel using your monthly ad spend and baseline industry costs.

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CPM Calculator

Calculate your advertising cost-per-thousand impressions based on your spend and impressions earned, or calculate your impressions based on CPM.

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