Digital Marketing Tools

These tools are a collection of the most common digital marketing calculators and forecasting tools that digital marketers use on a daily basis. Each tool includes a real-time calculator, but also additional detail about how to add the formula to your spreadsheets, as well as additional detail about how to think about each metric.

Marketer's Companion App

Download the free Marketer's Companion App and get all of these calculators, plus real-time industry news, time tracking and task management tools.

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PPC Forecaster

Estimate the performance of your PPC campaigns based on budget, benchmarks and website conversion rates to estimate overall ROI

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Impression Estimator

Estimate how many advertising impressions you can serve in each paid media channel using your monthly ad spend and baseline industry costs

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ROAS Calculator

Calculate the return on ad spend (ROAS) of your advertising campaign by channel or tactic to see how campaigns are performing

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CPM Calculator

A quick calculator to calculate your average CPM based on ad spend and impressions

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CTR Calculator

This click-through rate (CTR) calculator will help calculate the rate of people who click on an ad when they are served an ad impression

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CPC Calculator

Calculate the cost-per-click of your advertising campaigns by channel or tactic to help evaluate the performing of your advertising spend

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CPA Calculator

Calculate the cost-per-acquisition, conversion, lead, downloads and more based on advertising spend to analyze performance

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Markup Calculator

Calculate margin, revenue and net profit based on your cost of goods and markup percentage to ensure proper pricing and profit

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Margin Calculator

Calculate margin, markup and net profit based on your cost of goods and gross revenue to ensure proper pricing and profits

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Percent Change

Calculate percent change from the starting value to the ending value of two numbers

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Impression Calculator

A quick calculator to calculate your estimated impressions based on ad spend and agreed upon CPM

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Ready for a Change?

Your business is too important to be managed by old, slow out-of-touch agencies, ill-fit for the modern digital era. It's time to make the change and go Direct-To-Expert.

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