Digital Marketing Tools, Calculators & Resources from Dallas McLaughlin

Estimate the performance of your PPC campaigns based on budget, benchmarks and website conversion rates to estimate overall ROI

Estimate how many advertising impressions you can serve in each paid media channel using your monthly ad spend and baseline industry costs

Calculate the return on ad spend (ROAS) of your advertising campaign by channel or tactic to see how campaigns are performing

A quick calculator to calculate your average CPM based on ad spend and impressions

This click-through rate (CTR) calculator will help calculate the rate of people who click on an ad when they are served an ad impression

Calculate the cost-per-click of your advertising campaigns by channel or tactic to help evaluate the performing of your advertising spend

Calculate the cost-per-acquisition, conversion, lead, downloads and more based on advertising spend to analyze performance

Calculate margin, revenue and net profit based on your cost of goods and markup percentage to ensure proper pricing and profit

Calculate margin, markup and net profit based on your cost of goods and gross revenue to ensure proper pricing and profits

Calculate percent change from the starting value to the ending value of two numbers

A quick calculator to calculate your estimated impressions based on ad spend and agreed upon CPM

Digital Marketing Tools