Digital Marketing Tools, Calculators & Resources from Dallas McLaughlin

Digital Marketing

PPC Forecaster

Estimate the performance of your PPC campaigns based on budget, benchmarks and website conversion rates to estimate overall ROI

Try It

Impression Estimator

Estimate how many advertising impressions you can serve in each paid media channel using your monthly ad spend and baseline industry costs

Try It

ROAS Calculator

Calculate the return on ad spend (ROAS) of your advertising campaign by channel or tactic to see how campaigns are performing

Try It

CPM Calculator

A quick calculator to calculate your average CPM based on ad spend and impressions, or calculate estimated impressions from CPM

Try It

CTR Calculator

This click-through rate (CTR) calculator will help calculate the rate of people who click on an ad when they are served an ad impression

Try It

CPC Calculator

Calculate the cost-per-click of your advertising campaigns by channel or tactic to help evaluate the performing of your advertising spend

Try It

CPA Calculator

Calculate the cost-per-acquisition, conversion, lead, downloads and more based on advertising spend to analyze performance

Try It

Markup Calculator

Calculate margin, revenue and net profit based on your cost of goods and markup percentage to ensure proper pricing and profit

Try It

Margin Calculator

Calculate margin, markup and net profit based on your cost of goods and gross revenue to ensure proper pricing and profits

Try It

Percent Change

Calculate percent change from the starting value to the ending value of two numbers

Try It

Get Back To Business

Spend more time working on your business and
trust your advertising to an expert.

Get Started

Or, try my custom quote builder