Podcast
January 23, 2023
Episode 3: Scope Insensitivity & Neglect
Scope insensitivity is costing you business, sales and revenue. Use our research to build frameworks to avoid this phenomena
Podcast
January 23, 2023
Episode 2: Decoy Pricing & Attraction Effect
Using decoy prices and attraction strategies to influence customers and clients to choose the price you want them to choose
Podcast
January 23, 2023
Episode 1: Sunk Costs & Escalation Traps
Understand sunk costs and escalation traps, how to spot them, how to deal with them and how to get out so you can save time and money.
Blog
January 23, 2023
Digital Marketing for Small Business Owners
Small, locally owned businesses often face unique challenges when it comes to marketing their products or services
Blog
January 5, 2023
The Business Owner’s Guide to Better Decision Making
To succeed as a business owner, you must understand the importance of how you make decisions and what type of decision you’re making.
Blog
July 19, 2019
Is It Change You Seek? Or a Destination?
If it's change you, your client, your spouse seek - then it's emotion you need. People are moved to action by emotion. Action is emotion.
Blog
August 27, 2018
The Virtuous Cycle of a Business
By focusing first on improving the quality of the business, more paying customers are a natural byproduct, perpetuating the virtuous cycle.
Blog
July 28, 2018
What If We Focused on Those That Matter Most?
What if instead of producing content for the masses, you narrowed in on the audience that matters the most?
Blog
December 26, 2017
Ten Crack Commandments of Digital Marketing
What a lyrical crash-course in drug dealing can teach us about the current landscape of digital marketing, startup culture and how to hack your way to the top of the fast-paced marketing landscape.
Blog
June 6, 2017
Why I Believe Vulnerability Is The Key To Success
Vulnerability is not weakness. Vulnerability is courage, compassion, bravery and strength. Vulnerability is what makes you beautiful.
Blog
May 28, 2017
There’s Something We Aren’t Talking Enough About…
People have the wrong idea about mental illness, leading to people like myself flying under the radar with potentially dangerous consequences
Blog
May 23, 2017
Advice to My 21 Year-Old Self: 6 Career Lessons I Learned Along The Way
Dear 21-year-old self, It's your 31-year-old self writing to you from the future. Here's what you need to know and what you may already know.
Blog
December 20, 2016
How To Discover Your Eulerian Destiny
Use Eulerian Destiny to align your strengths and experience to find the shortest, easiest, most productive rise to the top of your field.
Blog
November 13, 2016
Your Customers Aren’t Dumb. You Just Aren’t Paying Attention.
Customers have a set of promoting and inhibiting pressures and it is the business's job to build a case towards the promoting pressures.
Blog
November 5, 2016
New Information Means It’s Time for a New Decision
When new facts and information become available, it means it's time for a new decision without concern for what we were doing yesterday.
Blog
January 16, 2016
“The Little Book of Talent” Notes
This is an amazing little book that you can read in as little as 90 minutes. These are some of my favorite tips and takeaways from Daniel Coyle's 52 tips.
Blog
November 12, 2015
Content Marketing vs Guerrilla Marketing
Once we acknowledge that content marketing isn't new, it's simple to hack our way to success by leveraging what's already known about Guerrilla Marketing.
Blog
November 11, 2015
Once we realize that everything we do will both succeed and fail in some aspect, it's a lot easier to focus on the impact of the work instead.
