Episode 1: Sunk Costs & Escalation Traps
Understand sunk costs and escalation traps, how to spot them, how to deal with them and how to get out so you can save time and money.
Digital Marketing for Small Business Owners
Small, locally owned businesses often face unique challenges when it comes to marketing their products or services
The Business Owner’s Guide to Better Decision Making
To succeed as a business owner, you must understand the importance of how you make decisions and what type of decision you’re making.
Is It Change You Seek? Or a Destination?
If it's change you, your client, your spouse seek - then it's emotion you need. People are moved to action by emotion. Action is emotion.
The Virtuous Cycle of a Business
By focusing first on improving the quality of the business, more paying customers are a natural byproduct, perpetuating the virtuous cycle.
What If We Focused on Those That Matter Most?
What if instead of producing content for the masses, you narrowed in on the audience that matters the most?
Ten Crack Commandments of Digital Marketing
What a lyrical crash-course in drug dealing can teach us about the current landscape of digital marketing, startup culture and how to hack your way to the top of the fast-paced marketing landscape.
Why I Believe Vulnerability Is The Key To Success
Vulnerability is not weakness. Vulnerability is courage, compassion, bravery and strength. Vulnerability is what makes you beautiful.
There’s Something We Aren’t Talking Enough About…
People have the wrong idea about mental illness, leading to people like myself flying under the radar with potentially dangerous consequences
Advice to My 21 Year-Old Self: 6 Career Lessons I Learned Along The Way
Dear 21-year-old self, It's your 31-year-old self writing to you from the future. Here's what you need to know and what you may already know.
How To Discover Your Eulerian Destiny
Use Eulerian Destiny to align your strengths and experience to find the shortest, easiest, most productive rise to the top of your field.
Your Customers Aren’t Dumb. You Just Aren’t Paying Attention.
Customers have a set of promoting and inhibiting pressures and it is the business's job to build a case towards the promoting pressures.
New Information Means It’s Time for a New Decision
When new facts and information become available, it means it's time for a new decision without concern for what we were doing yesterday.
“The Little Book of Talent” Notes
This is an amazing little book that you can read in as little as 90 minutes. These are some of my favorite tips and takeaways from Daniel Coyle's 52 tips.
Content Marketing vs Guerrilla Marketing
Once we acknowledge that content marketing isn't new, it's simple to hack our way to success by leveraging what's already known about Guerrilla Marketing.
Once we realize that everything we do will both succeed and fail in some aspect, it's a lot easier to focus on the impact of the work instead.
6 Principles of Content Marketing from Sun Tzu’s, The Art of War
This post looks at six key lessons from The Art of War and explains how you can apply this wisdom to your content marketing efforts.
Online Reputation Management Strategy
Brand and reputation management is becoming an increasingly important SEO service to protect brands from negative search results.