Blog

Insights and Ideas

A mix of hopefully insightful ideas, tips, rants, podcasts and other musings from a business owner, agency veteran and entrepreneur.

  • Podcast
  • January 23, 2023

Episode 1: Sunk Costs & Escalation Traps

Understand sunk costs and escalation traps, how to spot them, how to deal with them and how to get out so you can save time and money.

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  • Blog
  • January 23, 2023

Digital Marketing for Small Business Owners

Small, locally owned businesses often face unique challenges when it comes to marketing their products or services

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  • Blog
  • January 5, 2023

The Business Owner’s Guide to Better Decision Making

To succeed as a business owner, you must understand the importance of how you make decisions and what type of decision you’re making.

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  • Blog
  • July 19, 2019

Is It Change You Seek? Or a Destination?

If it's change you, your client, your spouse seek - then it's emotion you need. People are moved to action by emotion. Action is emotion.

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  • Blog
  • August 27, 2018

The Virtuous Cycle of a Business

By focusing first on improving the quality of the business, more paying customers are a natural byproduct, perpetuating the virtuous cycle.

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  • Blog
  • July 28, 2018

What If We Focused on Those That Matter Most?

What if instead of producing content for the masses, you narrowed in on the audience that matters the most?

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  • Blog
  • December 26, 2017

Ten Crack Commandments of Digital Marketing

What a lyrical crash-course in drug dealing can teach us about the current landscape of digital marketing, startup culture and how to hack your way to the top of the fast-paced marketing landscape.

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  • Blog
  • June 6, 2017

Why I Believe Vulnerability Is The Key To Success

Vulnerability is not weakness. Vulnerability is courage, compassion, bravery and strength. Vulnerability is what makes you beautiful.

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  • Blog
  • May 28, 2017

There’s Something We Aren’t Talking Enough About…

People have the wrong idea about mental illness, leading to people like myself flying under the radar with potentially dangerous consequences

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  • Blog
  • May 23, 2017

Advice to My 21 Year-Old Self: 6 Career Lessons I Learned Along The Way

Dear 21-year-old self, It's your 31-year-old self writing to you from the future. Here's what you need to know and what you may already know.

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  • Blog
  • December 20, 2016

How To Discover Your Eulerian Destiny

Use Eulerian Destiny to align your strengths and experience to find the shortest, easiest, most productive rise to the top of your field.

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  • Blog
  • November 13, 2016

Your Customers Aren’t Dumb. You Just Aren’t Paying Attention.

Customers have a set of promoting and inhibiting pressures and it is the business's job to build a case towards the promoting pressures.

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  • Blog
  • November 5, 2016

New Information Means It’s Time for a New Decision

When new facts and information become available, it means it's time for a new decision without concern for what we were doing yesterday.

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  • Blog
  • January 16, 2016

“The Little Book of Talent” Notes

This is an amazing little book that you can read in as little as 90 minutes. These are some of my favorite tips and takeaways from Daniel Coyle's 52 tips.

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  • Blog
  • November 12, 2015

Content Marketing vs Guerrilla Marketing

Once we acknowledge that content marketing isn't new, it's simple to hack our way to success by leveraging what's already known about Guerrilla Marketing.

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  • Blog
  • November 11, 2015

Failure! Certain Failure.

Once we realize that everything we do will both succeed and fail in some aspect, it's a lot easier to focus on the impact of the work instead.

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  • Blog
  • November 5, 2015

6 Principles of Content Marketing from Sun Tzu’s, The Art of War

This post looks at six key lessons from The Art of War and explains how you can apply this wisdom to your content marketing efforts.

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  • Blog
  • September 11, 2015

Online Reputation Management Strategy

Brand and reputation management is becoming an increasingly important SEO service to protect brands from negative search results.

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