Deep keyword analysis is done to determine keyword search volume, competition levels and estimated cost-per-click. With this research we will develop our keyword ad groupings, write corresponding ad copy and allocate budget across keyword groupings with the most opportunity for success.
Competitor analysis will be performed to determine which competitors are appearing in paid search slots, what keywords they are paying for, and their estimated monthly spend. With this insight, we will be able to make informed decisions about where to capture market share and drive online conversions.
Based on a budget allocation and keyword ad groupings, we will develop an optimal account setup featuring properly defined campaigns, ad groupings, keyword sets, ad copy, landing pages and proper bidding strategies. This will create a foundation for accelerated learnings, optimizations and clear measurement.
Through a real-time reporting dashboard we will easily determine key insights including top performing campaigns, ad copy, keywords, demographics, geography, competitor data and more. This measurement strategy will create a platform of continuous measurement, optimizations and ongoing performance improvements.
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