Paid Search Advertising

Increase

Maximize your online sales potential by appearing at the top of Google search results for high-quality, high-volume search terms that are tailored to your business.

A Results-based
Approach to Paid Search

With over 15 years of expertise and millions in ad spend, our paid search advertising approach starts with a deep understanding of your business. We craft strategic plans, build precise campaigns, continuously optimize, and provide comprehensive reporting to ensure maximum ROI.

Audit

Thoroughly assess your current PPC campaigns, identifying strengths, weaknesses, and opportunities. This comprehensive analysis provides a clear understanding of your account's performance and uncovers areas for improvement to enhance future campaign effectiveness.

Strategize

Develop a tailored PPC strategy that aligns with your business goals, target audience, and competitive landscape. This strategic framework guides all subsequent efforts, ensuring a focused and cohesive approach to achieving optimal results.

Plan

Outline a detailed PPC plan, including budget allocation, keyword selection, ad copy, and targeting criteria. This meticulous planning ensures every aspect of the campaign is designed to maximize performance and return on investment.

Build

Construct your PPC campaigns with precision, creating a detailed campaign structure, focused ad groups, compelling ad copy, aligned to effective landing pages. This foundational work is crucial for driving relevant traffic and achieving high conversion rates.

Optimize

Continuously monitor and refine your PPC campaigns, analyzing performance data to make data-driven adjustments. This ongoing optimization process ensures your campaigns remain effective and responsive to changing market conditions and user behavior.

Report

Provide detailed and transparent reporting, offering insights into campaign performance, key metrics, and ROI. These reports help you understand the impact of our efforts and inform future strategic decisions.

Paid Search FAQs

PPC is only expensive when mismanaged. A well-structured campaign ensures that every dollar spent contributes to revenue. By using precise targeting, negative keywords, and bid strategies, PPC becomes one of the most cost-effective ways to drive qualified traffic.

Many businesses fail with PPC due to poor strategy, bad targeting, or lack of optimization. Success requires ongoing adjustments—refining ad copy, bids, and audience segmentation based on performance data. With proper execution, PPC delivers measurable results.

Ad rank is based on bid amount, Quality Score, and CTR. Higher-quality ads with strong relevance and landing page experience can outrank competitors, even with lower bids.

Using negative keywords, precise audience targeting, and ad copy refinement helps filter out irrelevant traffic and focus spend on high-intent users.

Low conversions often stem from misaligned targeting, poor landing page experience, or weak offers. Testing ad copy and optimizing conversion paths help improve performance.

PPC is scalable for any budget. Strategic bidding, audience segmentation, and performance tracking ensure that every dollar spent contributes to ROI.

Transparent reporting and clear conversion tracking are key. Agencies should provide real-time insights into performance, spend allocation, and ROI.

SEO and PPC work together. SEO takes months (or even years) to build authority, while PPC gets immediate visibility at the top of Google. Running both ensures that your brand dominates search results, capturing both organic and paid traffic.

ROAS (Return on Ad Spend), customer acquisition cost, and conversion tracking are essential. Profitability is determined by balancing spend with revenue impact.

PPC is a top lead generation tool. With the right targeting, landing pages, and offers, it consistently drives qualified leads ready to convert.

Running Google Ads requires expertise in data analysis, keyword strategy, ad copy, bid adjustments, and tracking. A PPC expert optimizes spend, continuously improves performance, and avoids costly mistakes that DIY advertisers often make.

PPC is data-driven and improves over time. While short-term tests can provide insights, long-term optimization allows machine learning to improve efficiency, lowering costs per conversion and increasing ROI.

Schedule a Free 30-Minute Strategy Session

Schedule Now

Real-Time Insights with a Centralized Reporting Solution

Every engagement includes a custom-built reporting dashboard, accessible 24/7 and updated in real-time. This centralized platform consolidates all your media data into one cohesive report, delivering powerful insights into what matters most.

Get a Free Google Ads Reporting Dashboard here

Proven Strategies.
Measurable Impact.

Discover how businesses like yours have leveraged data-driven advertising strategies to increase leads, boost revenue, and drive sustainable growth.

Home Services

The Window & Door Store

Scaling Home Improvement Sales with Data-Driven Advertising

Automotive

Super Star Car Wash

Driving 118% More Membership Conversions with a Full-Funnel Paid Media Strategy

Luxury Home Builder

Camelot Homes

Building a Sustainable Luxury Home Lead Pipeline with a Full-Funnel Advertising Strategy

Paid Search, Just One Piece of a Full-Funnel Paid Media Marketing Strategy

Let's collaborate to craft a full-funnel paid media marketing strategy that generates demand, retargets potential customers, and closes sales, regardless of where your audience is in their journey. Paid Search is just the start.

Full Capabilities Deck

Discover the full range of Paid Search capabilities

Schedule a Free Strategy Session

Schedule a free 30-minute strategy session to assess your paid media, discuss performance, and align on goals. Whether optimizing existing campaigns or seeking fresh insights, we’ll review strategy, attribution, and measurement—no pressure, just expert guidance.

A Results-basedApproach to Paid Search

Audit

Strategize

Plan

Build

Optimize

Report

Paid Search FAQs

Is PPC worth the investment, or will I just waste money?

I've tried PPC before and it didn't work. Why would this time be different?

Why do competitors rank higher than my ads?

How do I avoid paying for unqualified clicks?

Why am I getting clicks but no conversions?

Isn’t PPC too expensive for my business?

How do I know my PPC agency isn’t wasting my ad spend?

Organic SEO is free, so why should I pay for clicks?

How do I measure PPC profitability?

Can PPC really generate leads, or is it just for brand awareness?

Why should I hire a PPC expert instead of doing this in-house?

Can I just run PPC for a few months and then stop?

Real-Time Insights with a Centralized Reporting Solution

Proven Strategies.Measurable Impact.

Paid Search, Just One Piece of a Full-Funnel Paid Media Marketing Strategy

Schedule a Free Strategy Session

A Results-based
Approach to Paid Search

Proven Strategies.
Measurable Impact.