Blog

Insights and Ideas

A mix of hopefully insightful ideas, tips, rants, podcasts and other musings from a business owner, agency veteran and entrepreneur.

  • Podcast
  • April 4, 2023

Episode 6: Scarcity & Demand

Scarcity is the problem that is causing your buyers and prospects to ignore you pitch, but also the tool driving demand.

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  • Blog
  • March 9, 2023

Combining Earned Media and Paid Media

Earned & Paid media are powerful marketing strategies that can be used together to create a more effective and well-rounded campaign

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  • Podcast
  • March 9, 2023

Episode 5: Multitasking & Switching Costs

Multitasking is a trap and it's causing your productivity and performance to drop, taking your quality of work with it.

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  • Blog
  • March 6, 2023

The Essential Skills of an Effective Business Owner

Being an effective business owner requires a combination of management and leadership skills, strategic thinking and adaptability.

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  • Blog
  • March 2, 2023

Phoenix Advertising Opportunities for 2023

Phoenix presents a wide range of advertising opportunities for businesses looking to connect with customers and build brand awareness

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  • Blog
  • February 24, 2023

Advertising Agencies vs. Freelancers: A Comparative Analysis of Costs and Services

Advertising agencies and freelancers are two popular options for businesses looking to promote their products or services.

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  • Blog
  • February 21, 2023

Small Businesses Impact on the Arizona Economy

Small businesses play a vital role in Arizona's economy and are a driving force behind the state's growth and prosperity

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  • Blog
  • February 17, 2023

10 Strategies for Increasing Sales for Small Businesses

Small businesses can increase their sales by implementing a variety of strategies and tactics. Here are a few examples

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  • Podcast
  • February 14, 2023

Episode 4: Paradox of Choice & Differentiation

The Paradox of Choice may be attracting more people to your business, but it's creating a poor customer experience resulting in lost sales

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  • Blog
  • February 13, 2023

How Local Small Businesses Can Use Pay-per-Click Advertising

Learn how local small businesses can use pay-per-click advertising to reach their target audience and drive more sales

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  • Blog
  • February 9, 2023

CTV: Reaching a Targeted Audience on Streaming Platforms

CTV provides brands with detailed metrics, improved ad experience, and cost-effective way to reach a large, engaged and targeted audience.

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  • Blog
  • February 6, 2023

Top Advertising Trends for Arizona Businesses

From digital ads to micro-influencers, discover the advertising trends for Arizona businesses and stay ahead of the competition.

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  • Blog
  • February 2, 2023

Staying Ahead of the Game: Key B2B Marketing Trends for 2023

Business-to-business (B2B) marketing is evolving, and as we move into 2023, there are several key trends that companies should be aware of

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  • Blog
  • January 30, 2023

7 Ways Local Businesses can Build Brand Awareness

Without the resources of larger, national companies, locally owned businesses must be strategic in their marketing efforts

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  • Blog
  • January 27, 2023

Real Estate Advertising Opportunities: A Concise Guide

Real estate advertising is an essential aspect of the industry. It is the process of promoting and marketing properties for sale or rent.

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  • Podcast
  • January 23, 2023

Episode 3: Scope Insensitivity & Neglect

Scope insensitivity is costing you business, sales and revenue. Use our research to build frameworks to avoid this phenomena

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  • Podcast
  • January 23, 2023

Episode 2: Decoy Pricing & Attraction Effect

Using decoy prices and attraction strategies to influence customers and clients to choose the price you want them to choose

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  • Podcast
  • January 23, 2023

Episode 1: Sunk Costs & Escalation Traps

Understand sunk costs and escalation traps, how to spot them, how to deal with them and how to get out so you can save time and money.

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