Stay in front of your target audience as they move across their favorite social platforms.
Using behavior and interest data provided by the social media platforms, data you’ve collected, as well lookalike audience modeling, we'll develop high-quality audience segments and align these audience segments to ad creative, copy and landing pages. This detailed targeting strategy forms the backbone of our social media campaigns.
Based on our audience segments, we will research the top performing ad placements based on your goals. These include image ads, videos, reels, story ads, catalog ads and more. Each placement type excels at driving specific metrics, and this process will ensure we’re using the placements ideal for driving the results you want.
As ads begin to serve to your audience, we'll continually monitor performance to identify top performing audience segments, copy, creative and ad placement types. With this insight, we'll develop an ongoing testing framework to test and iterate frequently, removing low performers and increasing the velocity of top performing ads.
We'll go beyond the basic metrics to develop and align on a measurement strategy designed to not only achieve your goals, but also form a larger story of how your social media advertising is impacting your overall business growth. In-depth website tagging and event triggering will be implemented allowing us to see the full customer journey.