We'll take advantage of over 200 data partnerships to unlock best-in-class audience data, reducing costs and increasing campaign efficiencies by eliminating wasted impressions and ensuring your ads are being served to only your target audience. These audiences will be activated and targeted across your ad campaigns.
Based on our audience development, we'll choose the best networks, shows, devices, platforms and more to integrate your business into your audiences’ everyday routines in a distraction-free environment. A proper mix of streaming tv and audio will be developed to ensure we can reach audiences as they move across devices, shows, and networks.
Post-campaign launch, we'll continue monitoring ad delivery on an ongoing basis to ensure proper ad delivery across TV and audio, networks, devices and more. This monitoring ensures that campaigns spend within their allocated budgets and also that the budget spends in the most cost-efficient manner, maximizing the overall investment.
We’ll go beyond the views and listens to properly measure and evaluate these upper-funnel tactics across the whole business. Through our reporting dashboard we’ll monitor lift in brand name searches, referral traffic, direct traffic and more. This out of funnel measurement will allow us to better quantity streaming investment.