Programmatic Display

Increase

Increase brand awareness by targeting and retargeting your ideal audience across their browsers and devices with targeting data provided by 200+ global databases.

programmatic display advertising

A Results-based
Approach to Display Ads

With over 15 years of expertise and millions in ad spend, our programmatic display advertising approach begins with a deep understanding of your business. We craft strategic plans, build precise campaigns, continuously optimize, and provide comprehensive reporting to ensure maximum ROI.

Audit

We thoroughly assess your current programmatic display campaigns, identifying strengths, weaknesses, and opportunities. This comprehensive analysis provides a clear understanding of your account's performance and reveals areas for improvement to enhance future campaign effectiveness.

Strategize

We develop a tailored programmatic display strategy that aligns with your business goals, target audience, and competitive landscape. This strategic framework guides all subsequent efforts, ensuring a focused and cohesive approach to achieving optimal results.

Plan

We outline a detailed programmatic display plan, including budget allocation, audience segmentation, ad creative, and targeting criteria. This meticulous planning ensures every aspect of the campaign is designed to maximize performance and return on investment.

Build

We construct your programmatic display campaigns with precision, creating detailed campaign structures, targeted ad groups, and compelling ad creatives. This foundational work is crucial for driving relevant traffic and achieving high engagement rates.

Optimize

We continuously monitor and refine your programmatic display campaigns, analyzing performance data to make data-driven adjustments. This ongoing optimization process ensures your campaigns remain effective and responsive to changing market conditions and user behavior.

Report

We provide detailed and transparent reporting, offering insights into campaign performance, key metrics, and ROI. These reports help you understand the impact of our efforts and inform future strategic decisions.

Display Ads FAQs

Programmatic display advertising uses AI-driven automation to purchase ad placements across multiple ad exchanges, targeting users based on behavior, demographics, and intent. Google Display Ads are limited to Google’s ad network, while programmatic offers access to thousands of premium websites, apps, and platforms with more advanced targeting options.

No, programmatic display includes native ads, video ads, connected TV (CTV) ads, and interactive rich media ads in addition to traditional banner placements. These formats allow for more dynamic engagement and higher performance.

While it’s excellent for brand visibility, programmatic display also drives conversions when paired with the right targeting, retargeting, and optimization strategies. With data-driven audience segmentation and conversion tracking, it can deliver measurable ROI beyond just impressions.

Search and social ads rely on user intent (keywords and social behaviors), while programmatic display targets users based on real-time browsing behavior, purchase intent, and in-market signals across the open web. This allows businesses to reach potential customers before they even start searching.

Programmatic platforms use first-party data, third-party audience insights, and AI-driven targeting to ensure ads are delivered to users most likely to engage. You can also target by location, interests, behaviors, and even past website visitors.

Google Display Ads are limited to Google’s network, while programmatic display provides access to thousands of ad exchanges and premium inventory across major publishers, news sites, apps, and connected TV platforms. It also offers real-time bidding, dynamic creative optimization, and more advanced targeting options than Google alone.

Programmatic platforms allow for brand safety controls, negative audience exclusions, and AI-driven optimizations that minimize ad waste. Retargeting and lookalike audiences further ensure your budget is spent on high-intent users.

Unlike traditional display, programmatic allows for real-time tracking of view-through conversions, click-through rates, engagement metrics, and ROAS. Advanced attribution modeling helps connect display impressions to actual sales or leads.

Yes! Retargeting is one of the most powerful aspects of programmatic display, allowing you to re-engage past website visitors and abandoned shoppers with dynamic ads across multiple platforms, not just Google.

Not necessarily. Programmatic display is fully scalable, meaning businesses of all sizes can benefit. Smart bidding strategies and AI-driven optimizations ensure efficient spending, even with a modest budget.

Programmatic advertising requires deep data analysis, audience segmentation, and real-time optimizations to be effective. An expert ensures efficient spend allocation, ad fraud prevention, and continuous performance improvements, maximizing ROI.

Programmatic is most effective with continuous learning and optimization over time. While short-term campaigns can build awareness, long-term strategies allow AI and machine learning to refine targeting, lower costs, and drive better results.

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Real-Time Insights with a Centralized Reporting Solution

Every engagement includes a custom-built reporting dashboard, accessible 24/7 and updated in real-time. This centralized platform consolidates all your media data into one cohesive report, delivering powerful insights into what matters most.

Get a Free Google Ads Reporting Dashboard here

Proven Strategies.
Measurable Impact.

Discover how businesses like yours have leveraged data-driven advertising strategies to increase leads, boost revenue, and drive sustainable growth.

Display Ads, Just One Piece of a Full-Funnel Paid Media Marketing Strategy

Let's collaborate to craft a full-funnel paid media marketing strategy that generates demand, retargets potential customers, and closes sales, regardless of where your audience is in their journey. Display Ads is just the start.

Full Capabilities Deck

Discover the full range of Display Ads capabilities

Schedule a Free Strategy Session

Schedule a free 30-minute strategy session to assess your paid media, discuss performance, and align on goals. Whether optimizing existing campaigns or seeking fresh insights, we’ll review strategy, attribution, and measurement—no pressure, just expert guidance.