We'll take advantage of over 200 data partnerships to unlock best-in-class audience data, reducing costs and increasing campaign efficiencies by eliminating wasted impressions and ensuring your ads are being served to only your target audience. These audiences will be activated and targeted across your ad campaigns.
A proper media mix will be developed as part of the media plan including budget allocated across channels, tactics, months and seasons. A well defined media plan will allow us to quickly forecast advertising spend, adjust for performance fluctuations, account for seasonality and ensure the proper balance of spend across channels.
Post-campaign launch, we'll continue monitoring ad delivery on an ongoing basis to ensure proper ad delivery across channels and tactics. This monitoring ensures that campaigns spend within their allocated budgets and also that the budget spends in the most cost-efficient manner, maximizing the overall investment.
We’ll go beyond the impressions and clicks to properly measure and evaluate these upper-funnel tactics across the whole business. Through our reporting dashboards we’ll monitor lift in brand name searches, referral traffic, direct traffic and more. This out of funnel measurement will allow us to better quantity programmatic investment.