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Knowledgeable, Informed Insights.

Explore our latest articles covering industry trends, practical strategies, and expert analysis. Designed for professionals seeking to stay ahead, refine their approach, and drive meaningful results with paid media.

Top Advertising Trends for Arizona Businesses

From digital ads to micro-influencers, discover the advertising trends for Arizona businesses and stay ahead of the competition.

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Staying Ahead of the Game: Key B2B Marketing Trends for 2023

Business-to-business (B2B) marketing is evolving, and as we move into 2023, there are several key trends that companies should be aware of

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7 Ways Local Businesses can Build Brand Awareness

Without the resources of larger, national companies, locally owned businesses must be strategic in their marketing efforts

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Real Estate Advertising Opportunities: A Concise Guide

Real estate advertising is an essential aspect of the industry. It is the process of promoting and marketing properties for sale or rent.

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Digital Marketing for Small Business Owners

Small, locally owned businesses often face unique challenges when it comes to marketing their products or services

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The Business Owner’s Guide to Better Decision Making

To succeed as a business owner, you must understand the importance of how you make decisions and what type of decision you’re making.

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Is It Change You Seek? Or a Destination?

If it's change you, your client, your spouse seek - then it's emotion you need. People are moved to action by emotion. Action is emotion.

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The Virtuous Cycle of a Business

By focusing first on improving the quality of the business, more paying customers are a natural byproduct, perpetuating the virtuous cycle.

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What If We Focused on Those That Matter Most?

What if instead of producing content for the masses, you narrowed in on the audience that matters the most?

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Ten Crack Commandments of Digital Marketing

What a lyrical crash-course in drug dealing can teach us about the current landscape of digital marketing, startup culture and how to hack your way...

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Why I Believe Vulnerability Is The Key To Success

Vulnerability is not weakness. Vulnerability is courage, compassion, bravery and strength. Vulnerability is what makes you beautiful.

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There’s Something We Aren’t Talking Enough About…

People have the wrong idea about mental illness, leading to people like myself flying under the radar with potentially dangerous consequences

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Advice to My 21 Year-Old Self: 6 Career Lessons I Learned Along The Way

Dear 21-year-old self, It's your 31-year-old self writing to you from the future. Here's what you need to know and what you may already know.

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How To Discover Your Eulerian Destiny

Use Eulerian Destiny to align your strengths and experience to find the shortest, easiest, most productive rise to the top of your field.

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Your Customers Aren’t Dumb. You Just Aren’t Paying Attention.

Customers have a set of promoting and inhibiting pressures and it is the business's job to build a case towards the promoting pressures.

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New Information Means It’s Time for a New Decision

When new facts and information become available, it means it's time for a new decision without concern for what we were doing yesterday.

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“The Little Book of Talent” Notes

This is an amazing little book that you can read in as little as 90 minutes. These are some of my favorite tips and takeaways...

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Content Marketing vs Guerrilla Marketing

Once we acknowledge that content marketing isn't new, it's simple to hack our way to success by leveraging what's already known about Guerrilla Marketing.

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