Insights & Strategy
Actionable strategies, industry analysis, and lessons learned from managing millions in ad spend across Google, Meta, programmatic, and streaming TV.
As a digital advertising professional, I have seen the evolution of the digital advertising ecosystem over the years. One of the most significant developments in...
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Creating a customer journey map is a critical step in understanding the needs, preferences, and behaviors of your customers. A customer journey map is a...
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Read articleSocial media has become an indispensable tool for businesses to connect with their target audience, promote their products or services, and build brand awareness. However,...
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Online lead generation is a crucial aspect of digital marketing. There are several ways to generate leads online, and the most common approaches are through...
Read articleAs someone who has worked in programmatic advertising for nearly a decade, I know that programmatic advertising has become an integral part of the industry....
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The world of public relations can be a complex and ever-changing landscape, with multiple channels for brands and individuals to reach their target audience. Two...
Read articleI have seen firsthand the growing interest in the role of artificial intelligence (AI) in our field. Every day, it seems like there are new...
Read articleAs a digital marketing professional, I cannot stress enough the importance of mobile optimization in today’s marketing landscape. The rise of smartphones and mobile devices...
Read articleAs a digital marketing professional, I understand the importance of a well-crafted content marketing strategy. But in today’s age of information overload, it’s becoming increasingly...
Read articleSocial proof is a powerful tool that has been used for centuries to influence human behavior. It is the idea that people are more likely...
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Intro Hey, it’s Dallas, and I have a question for you. Well, actually I have two questions for you. And for each of these questions,...
Read articleEarned media and paid media are two distinct marketing strategies, each with their unique benefits and drawbacks. However, when used together in a strategic manner,...
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Intro Hey, it’s Dallas, and I have a question for you. But first, let me take you back to a place that’s all too familiar...
Read articleBeing an effective business owner requires a combination of skills, knowledge, and experience. One of the most important skills is the ability to effectively manage...
Read articleAs the fifth-largest city in the United States, Phoenix, Arizona is a hub of economic activity and cultural diversity. The city’s growth has made it...
Read articleAdvertising agencies and freelancers are two popular options for businesses looking to promote their products or services. Both have their own unique advantages and disadvantages,...
Read articleArizona is home to a vibrant small business community, with thousands of entrepreneurs and startups contributing to the state’s economy. From technology and manufacturing to...
Read articleSmall businesses can increase their sales by implementing a variety of strategies and tactics. Here are a few examples: Develop a strong online presence: Having...
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Intro Hey, it’s Dallas and I have a question for you. But first, let me take you back to a time when things were a...
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