Markup Calculator | Find Margin, Revenue & Profit from COG



Markup is the difference in price from the initial cost - paid for by the business - to what a customer actually pays for the product. The difference between markup and margin is markup is based on cost of goods or the cost to the business. Markup is what allows a business owner to make a profit on their goods. For business owners, it's essential to understand your markups, ensuring proper price points that result in a net profit.

To calculate margin, gross revenue, and net profit from markup, enter the cost to the business (cost of goods) and what percentage the product will be marked up.

Glossary of Paid Media Terms

Spend: Spend is the net advertising cost. This does not include management fees, creative or anything else - purely the advertising hard cost.

Impressions: Impressions are the amount of times ads appeared, or were shown, in the given channel. Essentially how many ads were served by the advertising spend.

Click-through Rate (CTR): CTR is the rate at which impressions result in a viewer of the ad clicking on it. If 100 ads are shown and 1 person clicks, that is a 1% CTR. Clicks / Impressions = CTR

Clicks: Clicks are the amount of people who clicked on, or took an action on an ad. The click metric is also commonly associated with the number of website visitors.

Cost-per-click (CPC): Cost-per-click is the average amount paid in advertising spend per click on the ad. Spend / Clicks = CPC

Conversions: Conversions - which could be sales, leads, downloads, email opt-ins - is the total volume of conversion actions attributed to the ad spend.

Conversion Rate: Conversion rate is the rate at which a click turns into a conversion action such as a lead form submission, ebook download, email opt-in, sale, etc. Conversions / Clicks = Conversion Rate

Cost / Conv.: Cost-per-conversion is the average amount of advertising spend invested per resulting conversion action. Spend / Conversions = Cost-Per-Conversion

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