Free Digital Marketing Tools

Quickly Calculate The Metrics You Need

These tools are a collection of the most common digital marketing calculators and forecasting tools that digital marketers use on a daily basis. Each tool includes a real-time calculator, but also additional detail about how to add the formula to your spreadsheets, as well as additional detail about how to think about each metric.

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PPC Forecaster

PPC Forecaster

Estimate the performance of your PPC campaigns based on budget, benchmarks and website conversion rates to estimate overall ROI

ROAS Calculator

ROAS Calculator

Calculate the return on ad spend (ROAS) of your advertising campaign by channel or tactic to see how campaigns are performing

CTR Calculator

CTR Calculator

This click-through rate (CTR) calculator will help calculate the rate of people who click on an ad when they are served an ad impression

CPC Calculator

CPC Calculator

Calculate the cost-per-click of your advertising campaigns by channel or tactic to help evaluate the performing of your advertising spend

CPA Calculator

CPA Calculator

Calculate the cost-per-acquisition, conversion, lead, downloads and more based on advertising spend to analyze performance