Connected TV & Streaming Audio

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Unleash the power of TV and radio advertising with the precision of digital targeting, optimization, measurement and data-driven audience segments powered by over 200+ global databases.

In-living room streaming advertising

A Results-based
Approach to Streaming Advertising

With over 15 years of expertise and millions in ad spend, our streaming advertising approach starts with a deep understanding of your business. We craft strategic plans, build precise campaigns, continuously optimize, and provide comprehensive reporting to ensure maximum ROI.

Audit

We thoroughly assess your current streaming advertising campaigns, identifying strengths, weaknesses, and opportunities. This comprehensive analysis provides a clear understanding of your account's performance and reveals areas for improvement to enhance future campaign effectiveness.

Strategize

We develop a tailored streaming advertising strategy that aligns with your business goals, target audience, and competitive landscape. This strategic framework guides all subsequent efforts, ensuring a focused and cohesive approach to achieving optimal results.

Plan

We outline a detailed streaming advertising plan, including budget allocation, audience segmentation, ad creative, and targeting criteria. This meticulous planning ensures every aspect of the campaign is designed to maximize performance and return on investment.

Build

We construct your streaming advertising campaigns with precision, creating detailed campaign structures, targeted ad groups, and compelling ad creatives. This foundational work is crucial for driving relevant traffic and achieving high engagement rates.

Optimize

We continuously monitor and refine your streaming advertising campaigns, analyzing performance data to make data-driven adjustments. This ongoing optimization process ensures your campaigns remain effective and responsive to changing market conditions and user behavior.

Report

We provide detailed and transparent reporting, offering insights into campaign performance, key metrics, and ROI. These reports help you understand the impact of our efforts and inform future strategic decisions.

Streaming Advertising FAQs

Streaming TV (OTT/CTV) and streaming audio ads allow businesses to reach audiences on platforms like Hulu, YouTube TV, Spotify, Pandora, iHeartRadio, and podcasts. Unlike traditional TV and radio, these ads are delivered digitally, offering precise targeting and measurable performance tracking.

Unlike cable TV, streaming TV allows for real-time audience targeting, ad personalization, and performance tracking. Instead of buying spots on specific channels, ads are served to users based on demographics, viewing habits, and interests, ensuring higher engagement and efficiency.

Traditional radio ads reach a broad audience with no targeting, while streaming audio ads deliver messages to specific listener segments based on behavior, location, and preferences. Ads can run on platforms like Spotify, Pandora, and podcasts, ensuring they reach the right audience at the right time.

Yes! Streaming TV is highly scalable, allowing businesses to run ads with flexible budgets. Unlike traditional TV, which requires expensive primetime buys, streaming TV allows for targeted ad placements at a fraction of the cost.

Most streaming TV ads are unskippable, ensuring higher engagement and completion rates compared to platforms like YouTube. Many streaming audio ads also play mid-content or between songs, making them highly effective for brand messaging.

Yes! Streaming ads use advanced targeting capabilities like age, income, location, interests, and behavioral data. For example, you can target homeowners in specific zip codes, sports fans, podcast listeners, or even in-market consumers researching competitors.

Unlike traditional TV and radio, streaming ads provide real-time reporting on impressions, completion rates, engagement, and even conversion tracking. For example, connected TV (CTV) can track cross-device activity, showing when a viewer sees an ad on their TV and later visits the website on their phone.

Not at all. Streaming ads are accessible to businesses of all sizes. With programmatic buying, businesses can run campaigns at any budget level and still get highly targeted reach.

Yes! With cross-device tracking, streaming TV and audio ads can be paired with retargeting campaigns on display, social media, and search ads. This ensures you stay top-of-mind even after someone watches or hears your ad.

Both are great for brand engagement, but podcast ads allow for more contextual targeting, as they reach niche audiences based on show content. Streaming audio ads (Spotify, Pandora, etc.) deliver ads dynamically to listeners based on their interests and behaviors in real time.

Streaming ad costs vary, but they are typically more affordable than traditional TV and radio. Pricing is based on CPM (cost per thousand impressions), with flexible budgets allowing advertisers to spend efficiently and scale based on performance.

Streaming ads combine high engagement, precise targeting, and trackable results, making them far more efficient than traditional TV and radio. They allow businesses to reach their ideal audience, reinforce brand awareness, and drive measurable actions.

Schedule a Free 30-Minute Strategy Session

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Real-Time Insights with a Centralized Reporting Solution

Every engagement includes a custom-built reporting dashboard, accessible 24/7 and updated in real-time. This centralized platform consolidates all your media data into one cohesive report, delivering powerful insights into what matters most.

Proven Strategies.
Measurable Impact.

Discover how businesses like yours have leveraged data-driven advertising strategies to increase leads, boost revenue, and drive sustainable growth.

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Streaming Advertising, Just One Piece of a Full-Funnel Paid Media Marketing Strategy

Let's collaborate to craft a full-funnel paid media marketing strategy that generates demand, retargets potential customers, and closes sales, regardless of where your audience is in their journey. Streaming Advertising is just the start.

Full Capabilities Deck

Discover the full range of Streaming Advertising capabilities

Schedule a Free Strategy Session

Schedule a free 30-minute strategy session to assess your paid media, discuss performance, and align on goals. Whether optimizing existing campaigns or seeking fresh insights, we’ll review strategy, attribution, and measurement—no pressure, just expert guidance.