Case study

How The Window & Door Store Achieved 282% ROAS With Paid Media

We partnered with The Window & Door Store, a home services company serving Phoenix, Tucson, and Las Vegas, to build a full-funnel paid media program that delivered a 282% return on ad spend. Competing across three high-cost markets against well-funded traditional media advertisers, The Window & Door Store needed a smarter approach to digital advertising. One that could drive qualified leads at scale without wasting budget on the wrong audiences.

Home Services Google Ads Meta Ads Programmatic Display

At a glance

Key results

282%

Return on Ad Spend

11%

Reduction in Cost-per-Lead

55%

Increase in inbound Call Volume

274%

Increase in Web Form Submissions

The challenge

Competing in Three Markets Against Heavy Traditional Media Spend

The Window & Door Store operates across Phoenix, Tucson, and Las Vegas, three markets where home services advertisers compete aggressively across television, radio, direct mail, and digital channels. That level of competition made it difficult for paid media to stand out without precise targeting, disciplined budget allocation, and a clear plan for how each channel would support the sales process.

The buying cycle added another layer of complexity. High-value full-home remodeling projects require far more consideration than a single-window or single-door replacement. The paid media program needed to reach the right homeowners at the right stage of intent, stay visible across a longer decision window, and avoid wasting budget on lower-value inquiries that were unlikely to turn into meaningful projects.

The challenge was building a lead generation program that could operate efficiently across all three markets, consistently attract higher-value opportunities, and keep cost per lead under control while expanding reach. Without a coordinated strategy, spend would spread too broadly, lead quality would vary by market, and performance would become difficult to predict.

Services provided

Supporting services

Full-Funnel Reporting
Website Design & Development
Search Engine Optimization

Our approach

A Full-Funnel Paid Media Strategy Built for High-Value Home Services

We built the paid media program around the buyer journey, assigning each channel a defined role, focusing spend on homeowners with stronger project intent, and maintaining visibility across the full consideration window.

Audience Segmentation and Targeting Across Channels

Audience targeting was built around homeownership, household income, geographic proximity, and active home improvement signals. We also refined targeting around behaviors that suggested larger remodeling activity, helping direct spend toward homeowners with a higher likelihood of pursuing full-home projects rather than one-off replacements.

A Coordinated Paid Media Strategy Across All Three Markets

Phoenix, Tucson, and Las Vegas each received market-specific budget allocation based on opportunity, competition, and performance. Channel roles were intentionally separated, using programmatic display and paid social to build awareness and consideration, while Google Search Ads captured active demand from high-intent buyers already in market.

Cross-Channel Retargeting to Extend the Consideration Window

Full-home window and door projects are rarely decided in a single visit. We deployed cross-channel retargeting across programmatic display and paid social to stay in front of engaged visitors after their initial site visit, extending visibility across a decision window that could span weeks.

Google Search Ads Optimized for High-Intent, High-Value Queries

The paid search program was structured to separate project-level intent from broader exploratory traffic. Campaigns were organized around high-value product and service categories, supported by aggressive negative keyword management, tighter query control, and bid prioritization on searches with stronger conversion potential.

Website Improvements to Support Paid Media Conversion

In addition to paid media management, we led a full website design and development process that included dedicated paid media landing pages built around specific offers and conversion goals. The updated website experience reduced friction, improved lead capture, and helped drive stronger appointment scheduling and website-generated phone call volume across all three markets.

The results

Measurable Paid Media Performance Across Every Market

282%

Return on Ad Spend

More precise audience targeting, stronger Google Search Ads coverage, sustained retargeting, and conversion-focused landing pages drove a 282% return on ad spend tied to closed business outcomes.

11%

Reduction in Cost Per Lead

Tighter query management, cleaner audience targeting, and more efficient budget allocation reduced wasted spend and lowered cost per lead by 11%.

55%

Increase in Inbound Call Volume

Better targeting, broader qualified reach, and a stronger website conversion experience increased inbound call volume by 55%, a key lead source for high-value home services projects.

274%

Increase in Web Form Submissions

Offer-specific landing pages and a more conversion-focused site experience helped increase web form submissions by 274%, while improving the mix of leads toward larger full-home projects.

More proof