Case study
We partnered with Super Star Car Wash, a fast-growing automotive services brand operating across Arizona, California, Colorado, and Texas, to build a paid media program focused on scalable membership growth. The objective was to move beyond branded search demand, acquire more first-time visitors, and convert them into long-term members through a structured full-funnel strategy.
At a glance
156%
Increase in Paid Search Memberships
35%
Increase in Paid Social Memberships
118%
Overall Increase in Memberships
45%
Reduction in Cost-per-Member
The challenge
Super Star Car Wash needed a paid media program that could do more than capture existing brand demand. With a fast-growing footprint across Arizona, California, Colorado, and Texas, the business needed to consistently acquire first-time visitors, convert them into new members, and do it at an efficient cost across multiple markets.
The challenge was not simply driving more traffic. The program needed to introduce new prospects to the brand, move them from a free trial experience into a paid membership path, and avoid wasting spend on existing members or users who had already claimed a promotional offer. That required tighter audience controls, a clearer acquisition funnel, and stronger coordination across channels.
At the same time, consumer intent was highly sensitive to location and weather. To scale membership sales efficiently, the paid media strategy needed to adapt by geography, prioritize users closest to a store, and reduce spend during low-intent weather windows that would otherwise erode efficiency.
Our approach
We structured the program to move prospects from first exposure to trial redemption to membership conversion, while using targeting, exclusions, and market controls to keep acquisition focused on net-new customers.
01
Programmatic display and paid social were used to introduce new prospects to Super Star Car Wash through free car wash offers designed to drive trial and generate qualified first-time customer engagement.
02
Previous free wash opt-ins and existing members were systematically excluded from acquisition campaigns, helping keep promotional spend focused on new prospects instead of audiences that had already converted or already knew the brand.
03
Once a user claimed and redeemed a free wash, they were moved into a membership-focused retargeting path. This allowed messaging to shift from initial trial to recurring membership at the right stage of the funnel.
04
Search campaigns were optimized with geographic bid adjustments based on a user’s proximity to a Super Star Car Wash location, increasing visibility for the customers most likely to visit and convert.
05
Campaigns were segmented by state and smaller regional zones, while weather-based bidding controls reduced spend during low-intent conditions. This improved local budget allocation and helped protect acquisition efficiency at scale.
The results
156%
Increase in Paid Search Memberships
A more disciplined search strategy, stronger geographic prioritization, and clearer conversion focus helped increase new memberships from Paid Search by 156%.
35%
Increase in Paid Social Memberships
Paid social campaigns built around trial offers and audience progression drove a 35% increase in memberships attributed to Paid Social.
118%
Overall Increase in Memberships
Together, programmatic display, paid social, and paid search produced a 118% increase in total new memberships, creating a more scalable acquisition engine.
45%
Reduction in Cost-per-Member
Tighter targeting, stronger exclusions, and smarter budget controls lowered customer acquisition costs and reduced cost-per-member by 45%.
More proof
282%
Return on ad spend
69%
Decrease in cost per lead
94%
Increase in online revenue
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