Case study

How Camelot Homes Built a More Predictable Luxury Home Lead Pipeline

We partnered with Camelot Homes, a luxury home builder serving the Arizona market, to rebuild the digital foundation behind its lead generation efforts. The engagement combined website redevelopment, search engine optimization, audience research, and full-funnel media planning to create a more stable and measurable path to qualified buyer inquiries.

Luxury Home Builder Google Ads Meta Ads Programmatic Display Print & Billboards

At a glance

Key results

28%

Increase in Website Sessions

37%

Increase in Organic Search Visitors

185%

Increase in Website Lead Rate

69%

Decrease in Website Cost Per Lead

The challenge

Building a More Predictable Luxury Home Lead Pipeline

Camelot Homes needed a lead generation strategy that could perform in a highly volatile luxury housing market. As market conditions shifted through the pandemic, the home buying boom, and the subsequent cooling period, the business needed a more stable digital foundation that could generate qualified buyer interest with greater consistency.

The challenge extended beyond advertising alone. The website experience, technical performance, and search visibility all needed improvement before paid media could scale efficiently. At the same time, Camelot needed a broader media strategy capable of supporting both brand visibility and direct lead generation across online and offline channels.

The objective was to build a more predictable lead pipeline by combining website redevelopment, search engine optimization, audience research, paid media, and centralized reporting into one coordinated growth program.

Services provided

Supporting services

Web Design & Development
Search Engine Optimization
Geofencing Audience Research

Our approach

A Multi-Channel Lead Generation Strategy for Luxury Home Sales

We rebuilt the digital foundation first, then layered in audience intelligence, search visibility, and full-funnel media planning to create a more reliable path from discovery to qualified lead.

Website Redevelopment Improved Speed and Lead Experience

Camelot Homes’ WordPress site was fully redeveloped to correct structural performance issues, improve load times, and create a cleaner user experience built to support lead generation.

Search Engine Optimization Expanded Luxury Home Visibility

We conducted keyword research focused on luxury home buyer intent and implemented sitewide SEO updates across titles, metadata, image naming, and page headlines to strengthen organic visibility.

Geofencing Research Improved Audience Intelligence

By mapping model home locations and analyzing visitor device data, we gained deeper insight into the luxury home buyer profile and used that information to sharpen audience targeting and retarget past development visitors.

Full-Funnel Media Planning Supported Awareness and Lead Capture

The media strategy blended print, billboard, programmatic display, paid social, and paid search to maintain visibility across the luxury buyer journey while supporting direct online lead acquisition.

Centralized Reporting Improved Visibility Across the Program

A visual reporting dashboard brought performance data into one place, giving the executive team faster insight into website, organic, and paid media performance and helping inform ongoing optimization.

The results