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Paid Search Advertising

Increase

Maximize your online sales potential by appearing at the top of Google search results for high-quality, high-volume search terms that are tailored to your business.

Paid search and pay-per-click example on desktop and mobile

A Results-based
Approach to Paid Search

With over 15 years of expertise and millions in ad spend, our paid search advertising approach starts with a deep understanding of your business. We craft strategic plans, build precise campaigns, continuously optimize, and provide comprehensive reporting to ensure maximum ROI.

Audit

Thoroughly assess your current PPC campaigns, identifying strengths, weaknesses, and opportunities. This comprehensive analysis provides a clear understanding of your account's performance and uncovers areas for improvement to enhance future campaign effectiveness.

Strategize

Develop a tailored PPC strategy that aligns with your business goals, target audience, and competitive landscape. This strategic framework guides all subsequent efforts, ensuring a focused and cohesive approach to achieving optimal results.

Plan

Outline a detailed PPC plan, including budget allocation, keyword selection, ad copy, and targeting criteria. This meticulous planning ensures every aspect of the campaign is designed to maximize performance and return on investment.

Build

Construct your PPC campaigns with precision, creating a detailed campaign structure, focused ad groups, compelling ad copy, aligned to effective landing pages. This foundational work is crucial for driving relevant traffic and achieving high conversion rates.

Optimize

Continuously monitor and refine your PPC campaigns, analyzing performance data to make data-driven adjustments. This ongoing optimization process ensures your campaigns remain effective and responsive to changing market conditions and user behavior.

Report

Provide detailed and transparent reporting, offering insights into campaign performance, key metrics, and ROI. These reports help you understand the impact of our efforts and inform future strategic decisions.

Paid Search FAQs

PPC is only expensive when mismanaged. A well-structured campaign ensures that every dollar spent contributes to revenue. By using precise targeting, negative keywords, and bid strategies, PPC becomes one of the most cost-effective ways to drive qualified traffic.

Many businesses fail with PPC due to poor strategy, bad targeting, or lack of optimization. Success requires ongoing adjustments—refining ad copy, bids, and audience segmentation based on performance data. With proper execution, PPC delivers measurable results.

Ad rank is based on bid amount, Quality Score, and CTR. Higher-quality ads with strong relevance and landing page experience can outrank competitors, even with lower bids.

Using negative keywords, precise audience targeting, and ad copy refinement helps filter out irrelevant traffic and focus spend on high-intent users.

Low conversions often stem from misaligned targeting, poor landing page experience, or weak offers. Testing ad copy and optimizing conversion paths help improve performance.

PPC is scalable for any budget. Strategic bidding, audience segmentation, and performance tracking ensure that every dollar spent contributes to ROI.

Transparent reporting and clear conversion tracking are key. Agencies should provide real-time insights into performance, spend allocation, and ROI.

SEO and PPC work together. SEO takes months (or even years) to build authority, while PPC gets immediate visibility at the top of Google. Running both ensures that your brand dominates search results, capturing both organic and paid traffic.

ROAS (Return on Ad Spend), customer acquisition cost, and conversion tracking are essential. Profitability is determined by balancing spend with revenue impact.

PPC is a top lead generation tool. With the right targeting, landing pages, and offers, it consistently drives qualified leads ready to convert.

Running Google Ads requires expertise in data analysis, keyword strategy, ad copy, bid adjustments, and tracking. A PPC expert optimizes spend, continuously improves performance, and avoids costly mistakes that DIY advertisers often make.

PPC is data-driven and improves over time. While short-term tests can provide insights, long-term optimization allows machine learning to improve efficiency, lowering costs per conversion and increasing ROI.

Schedule a Free 30-Minute Strategy Session

Schedule Now

Real-Time Insights with a Centralized Reporting Solution

Every engagement includes a custom-built reporting dashboard, accessible 24/7 and updated in real-time. This centralized platform consolidates all your media data into one cohesive report, delivering powerful insights into what matters most.

Get a Free Google Ads Reporting Dashboard here

Proven Strategies.
Measurable Impact.

Discover how businesses like yours have leveraged data-driven advertising strategies to increase leads, boost revenue, and drive sustainable growth.

Case study for The Window & Door Store

Home Services

The Window & Door Store

Scaling Home Improvement Sales with Data-Driven Advertising

Read More
Case study for Super Star Car Wash

Automotive

Super Star Car Wash

Driving 118% More Membership Conversions with a Full-Funnel Paid Media Strategy

Read More
Case Study for Camelot Homes

Luxury Home Builder

Camelot Homes

Building a Sustainable Luxury Home Lead Pipeline with a Full-Funnel Advertising Strategy

Read More

Paid Search, Just One Piece of a Full-Funnel Paid Media Marketing Strategy

Let's collaborate to craft a full-funnel paid media marketing strategy that generates demand, retargets potential customers, and closes sales, regardless of where your audience is in their journey. Paid Search is just the start.

Google PPC and Paid Search Advertising with Paid Search
Bing PPC and Paid Search Advertising with Paid Search
Amazon Ads PPC and Paid Search Advertising with Paid Search
Reddit Advertising Services with Paid Search
Facebook Advertising Services with Paid Search
Instagram Advertising Services with Paid Search
LinkedIn Advertising Services with Paid Search
TikTok Advertising Services with Paid Search
YouTube Advertising Services with Paid Search
Spotify Advertising Services with Paid Search
Twitter Advertising Services with Paid Search
Pinterest Advertising Services with Paid Search
Apple TV Advertising Services with Paid Search
Hulu Advertising Services with Paid Search
Pandora Advertising Services with Paid Search
Nextdoor Advertising Services with Paid Search
Peacock Advertising Services with Paid Search
Snapchat Advertising Services with Paid Search
Amazon Prime Video Advertising Services with Paid Search
YouTube Music Advertising Services with Paid Search
Disney+ Advertising Services with Paid Search
Netflix Advertising Services with Paid Search
Apple Music Advertising Services with Paid Search
Max Advertising Services with Paid Search
Full Capabilities Deck

Discover the full range of Paid Search capabilities

Schedule a Free Strategy Session

Schedule a free 30-minute strategy session to assess your paid media, discuss performance, and align on goals. Whether optimizing existing campaigns or seeking fresh insights, we’ll review strategy, attribution, and measurement—no pressure, just expert guidance.

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🌵 Scottsdale, Arizona