Case study

How Sportiqe Increased Online Revenue by 94% With Search, Shopping, and Paid Social

We partnered with Sportiqe, a premium apparel brand growing its direct-to-consumer business, to build a more coordinated shopper acquisition strategy. The engagement combined SEO, Google Search, Google Shopping, paid social, product feed execution, and live reporting to drive stronger traffic, more transactions, and higher online revenue.

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At a glance

Key results

34%

Increase in Website Visitors

91%

Increase in Website Transactions

43%

Increase in Transaction Rates

94%

Increase in Online Revenue

The challenge

Building a Direct-to-Consumer Growth Engine for a Premium Apparel Brand

Sportiqe had a strong product and deep wholesale credibility, but growing the direct-to-consumer business required more than brand quality alone. While the company manufactured premium apparel for some of the world’s largest brands, much of that product visibility did not translate into direct recognition for Sportiqe’s own retail brand.

The challenge was building a sustainable shopper acquisition strategy that could compete with more established online apparel retailers. That meant understanding who the most valuable buyers were, how they searched, what product signals drove intent, and how paid and organic channels could work together to generate both new and returning purchases.

To do that well, the business needed a more complete view of shopper data, a stronger search strategy across Shopify, real-time product feed execution, and reporting that could connect channel activity to transactions and revenue.

Services provided

Supporting services

Full-Funnel Reporting
Search Engine Optimization
Product Feed Strategy

Our approach

A Shopper Acquisition Strategy Built Around Data, Search Intent, and Real-Time Merchandising

We combined shopper analysis, SEO, paid media, and live reporting into one coordinated retail growth program designed to increase both first-time purchases and repeat transactions.

Buyer Analysis Identified the Most Valuable Shopper Segments

We consolidated available customer data and enriched it with additional sources to build a clearer picture of top buyers across age, gender, geography, income, interests, and purchase behavior.

Keyword and Competitive Research Mapped Search Opportunity

A detailed keyword and competitive analysis helped distinguish high-intent sales terms from broader research queries, revealing where Sportiqe had search gaps and where demand could be captured more efficiently.

Shopify SEO Improved Visibility Across Priority Categories

We audited and optimized the Shopify site to strengthen technical performance and ensure that high-value product and category keywords had stronger coverage throughout the site.

Real-Time Product Feeds Increased Paid Media Agility

Using Google Merchant Center and Facebook Catalog, we built live product feeds that enabled faster campaign testing around inventory, promotions, shopper abandonment, and product-level demand signals.

Paid Social and Shopping Campaigns Drove Purchase Intent

Campaigns were structured to attract first-time buyers, re-engage past customers, and recover abandoned shoppers using product-led messaging tied closely to real-time inventory and offer signals.

Centralized Reporting Improved Speed of Decision-Making

A live Looker dashboard brought together paid media, organic, Shopify, and analytics data, making it easier to identify revenue drivers, track product performance, and quickly adjust the program as new opportunities emerged.

The results