Case study
We partnered with Be A Heart, a modern Catholic lifestyle brand, to build a more efficient holiday paid media program focused on incremental sales. By restructuring the account, planning earlier, and improving audience targeting across paid social, Pinterest, Search, and Shopping, the campaign produced stronger performance during the brand's most important revenue period.
At a glance
71%
Increase in Click-Through Rate
60%
Decrease in Cost Per Click
38%
Decrease in Cost/Sale
76%
Increase in ROAS
The challenge
Be A Heart generates a significant share of annual revenue during the holiday shopping season, which meant paid media performance had an outsized impact on the business. The brand needed a partner who could plan early, move quickly, and build a more efficient acquisition program before the most important sales window of the year.
The challenge was not only driving more sales. The account structure needed to support rapid campaign launches, clearer budget reallocation, tighter reporting, and faster creative and product testing in a highly compressed seasonal window. At the same time, the business wanted to improve incremental performance rather than relying too heavily on branded search demand to inflate results.
To win during the holiday season, the media strategy needed to identify high-value audiences early, build retargeting pools before peak shopping weeks, and shift spend aggressively toward the campaigns, products, and messages producing the strongest return.
Our approach
We started planning months before peak season, rebuilt the account structure for faster execution, and used audience and product insights to improve efficiency before holiday demand reached its highest point.
01
The program began with a full account audit, historical performance review, and shopper behavior analysis. That work informed media planning, budget allocation, and the timing of spend around product launches and seasonal moments.
02
We analyzed behavioral, demographic, and in-market data to build more granular audience segments, allowing creative, offers, and products to be aligned more closely to the shoppers most likely to convert.
03
The paid media account was rebuilt to support faster launches, cleaner testing, and clearer performance visibility by campaign, audience, product, and message.
04
We used existing customer data for retargeting, lookalike modeling, and cart abandonment recovery while also targeting first-time shoppers through third-party interest and behavior-based audience segments.
05
By launching in July, the program had time to identify top-performing audiences, products, and messaging before the holiday rush, while also building the retargeting pools needed to convert more efficiently when demand accelerated.
The results
71%
Increase in Click-Through Rate
Sharper audience targeting and stronger message alignment improved ad engagement and drove a 71% increase in click-through rate.
60%
Decrease in Cost Per Click
Higher engagement and cleaner audience segmentation reduced wasted impressions and lowered cost per click by 60%.
38%
Decrease in Cost/Sale
More efficient traffic acquisition and stronger campaign structure helped reduce cost per sale by 38% during the holiday season.
76%
Increase in ROAS
By focusing on incremental demand, tighter targeting, and ongoing performance monitoring, the program increased return on ad spend by 76%.
“Our return on ad spend had greatly declined with the changes to iOS. While my previous team boasted results, I noticed that the brand exact search was skewing the results. I wanted our paid advertising to reach new customers. Dallas was recommended to me as the best of the best. The results blew us away. We were able to spend less and make more than previous years.”
More proof
282%
Return on ad spend
156%
Increase in paid search memberships
69%
Decrease in cost per lead
Get in touch
Tell us what you're running and where you want it to go. We'll tell you what we see. No prep, no pitch.
Let's Talk