Creating a customer journey map is a critical step in understanding the needs, preferences, and behaviors of your customers.
Building a Strong Brand Identity through Consistent Digital Marketing Efforts
Here are some key ways you can build a strong brand identity through consistent digital marketing efforts:
Combining Paid Social Media Ads & Organic Social Media Efforts
Combining paid social media ads and organic social media content to create a powerful strategy for building a strong online presence
Earned, owned and paid media are all essential components of an effective online lead generation strategy for online and offline businesses
Navigating the World of Programmatic Advertising: Best Practices for Success
Navigating the world of programmatic advertising can be complex and challenging. In this article I'll share some best practices for success.
Understand the differences between paid media and earned media, and when it is best to use or the other, or even both together
Artificial Intelligence in Marketing: Separating Hype from Reality
In this article, I’ll examine the current state of AI in digital marketing and explore what it can and can’t do for our industry.
Why is mobile optimization so important in digital marketing? There are several reasons which this article dives into.
Creating a Killer Content Marketing Strategy in the Age of Information Overload
To create a killer content marketing strategy that stands out from the crowd, you need to focus on several key areas.
Social proof has become increasingly important in the digital age, where consumers have access to more information than ever before.
Earned & Paid media are powerful marketing strategies that can be used together to create a more effective and well-rounded campaign
Being an effective business owner requires a combination of management and leadership skills, strategic thinking and adaptability.
Phoenix presents a wide range of advertising opportunities for businesses looking to connect with customers and build brand awareness
Advertising Agencies vs. Freelancers: A Comparative Analysis of Costs and Services
Advertising agencies and freelancers are two popular options for businesses looking to promote their products or services.
Small businesses play a vital role in Arizona's economy and are a driving force behind the state's growth and prosperity
Small businesses can increase their sales by implementing a variety of strategies and tactics. Here are a few examples
How Local Small Businesses Can Use Pay-per-Click Advertising
Learn how local small businesses can use pay-per-click advertising to reach their target audience and drive more sales
CTV provides brands with detailed metrics, improved ad experience, and cost-effective way to reach a large, engaged and targeted audience.
