Blog
April 20, 2023
Navigating the World of Programmatic Advertising: Best Practices for Success
Navigating the world of programmatic advertising can be complex and challenging. In this article I'll share some best practices for success.
Blog
April 18, 2023
Paid Media and Earned Media: When to Use One Or the Other
Understand the differences between paid media and earned media, and when it is best to use or the other, or even both together
Blog
April 17, 2023
Artificial Intelligence in Marketing: Separating Hype from Reality
In this article, I’ll examine the current state of AI in digital marketing and explore what it can and can’t do for our industry.
Blog
April 12, 2023
The Importance of Mobile Optimization in Digital Marketing
Why is mobile optimization so important in digital marketing? There are several reasons which this article dives into.
Blog
April 10, 2023
Creating a Killer Content Marketing Strategy in the Age of Information Overload
To create a killer content marketing strategy that stands out from the crowd, you need to focus on several key areas.
Blog
April 7, 2023
The Power of Social Proof in Digital Marketing
Social proof has become increasingly important in the digital age, where consumers have access to more information than ever before.
Podcast
April 4, 2023
Scarcity is the problem that is causing your buyers and prospects to ignore you pitch, but also the tool driving demand.
Blog
March 9, 2023
Combining Earned Media and Paid Media
Earned & Paid media are powerful marketing strategies that can be used together to create a more effective and well-rounded campaign
Podcast
March 9, 2023
Episode 5: Multitasking & Switching Costs
Multitasking is a trap and it's causing your productivity and performance to drop, taking your quality of work with it.
Blog
March 6, 2023
The Essential Skills of an Effective Business Owner
Being an effective business owner requires a combination of management and leadership skills, strategic thinking and adaptability.
Blog
March 2, 2023
Phoenix Advertising Opportunities for 2023
Phoenix presents a wide range of advertising opportunities for businesses looking to connect with customers and build brand awareness
Blog
February 24, 2023
Advertising Agencies vs. Freelancers: A Comparative Analysis of Costs and Services
Advertising agencies and freelancers are two popular options for businesses looking to promote their products or services.
Blog
February 21, 2023
Small Businesses Impact on the Arizona Economy
Small businesses play a vital role in Arizona's economy and are a driving force behind the state's growth and prosperity
Blog
February 17, 2023
10 Strategies for Increasing Sales for Small Businesses
Small businesses can increase their sales by implementing a variety of strategies and tactics. Here are a few examples
Podcast
February 14, 2023
Episode 4: Paradox of Choice & Differentiation
The Paradox of Choice may be attracting more people to your business, but it's creating a poor customer experience resulting in lost sales
Blog
February 13, 2023
How Local Small Businesses Can Use Pay-per-Click Advertising
Learn how local small businesses can use pay-per-click advertising to reach their target audience and drive more sales
Blog
February 9, 2023
CTV: Reaching a Targeted Audience on Streaming Platforms
CTV provides brands with detailed metrics, improved ad experience, and cost-effective way to reach a large, engaged and targeted audience.
Blog
February 6, 2023
Top Advertising Trends for Arizona Businesses
From digital ads to micro-influencers, discover the advertising trends for Arizona businesses and stay ahead of the competition.
