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Return on Ad Spend (ROAS) is the average dollar amount each $1.00 invested in advertising returns to the business. ROAS can viewed as currency based metric, or percentage. Any output over $1.00, or 100% is a positive ROAS. This metric can be analyzed by the hour of the day, day of the week, device types and demographics to look for standout audience segments who contribute higher revenue amounts or order values, thus generating a higher return on ad spend.
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To calculate return on ad spend, enter the total advertising spend below and the total amount of revenue that resulted from the ad spend.