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Markup is the difference in price from the initial cost - paid for by the business - to what a customer actually pays for the product. The difference between markup and margin is markup is based on cost of goods or the cost to the business. Markup is what allows a business owner to make a profit on their goods. For business owners, it's essential to understand your markups, ensuring proper price points that result in a net profit.
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To calculate margin, gross revenue, and net profit from markup, enter the cost to the business (cost of goods) and what percentage the product will be marked up.