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Cost-per-acquisition (CPA) is the average amount an advertiser pays when a person clicks on an ad and takes a converting action. Since acquisition types vary by business and vertical, this could also be cost-per-lead, conversion, sale, download, opt-in, etc. This metric can be analyzed by the hour of the day, day of the week, device types and demographics to look for standout audience segments who are more likely to convert when clicking an ad, thus generating a lower cost-per-acquisition.
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To calculate cost-per-acquisition, enter the total advertising spend below and the total number of conversions, leads, opt-ins or acquisitions that resulted from the ad spend.