I remember the first time I discovered “Content vs. Context” when explained by Gary Vaynerchuk. I had heard it plenty of times before, but it never made sense until someone like Gary comes along and puts it in real practical terms.
Essentially what the difference is, as I’ve covered before, is content is what you create. Your blog post, artwork, video, music, review, etc. Context is the place you put it in. Context is how the correct audience discovers it. So basically, your content doesn’t matter if you aren’t distributing in the right channels, in the right manner, to the right people.
Take this example.
I created a piece of content. In this case, it was a video tutorial on exactly how to identify and engage with potential leads on Twitter. I had the content, I needed it in the correct context. I took to Search.Twitter.Com and began searching on hash tags my target audience would be using. It took probably 5 minutes and I @ Replied to maybe 15 people who I felt were asking this question, or talking about a similar subject.
Here is one conversation…
— Dallas McLaughlin (@BossDJay) December 4, 2013
@BossDJay I'll check it out when I get back to my office, Dallas.
— Charlene Kingston (@SocialMediaDIY) December 4, 2013