Dive Deeper. Think Differently. Lead Better.

The Pygmalion Effect is a phenomenon which occurs when the expectations of leaders - positive or negative - become reality

Endowment effect is the tendency of individuals to ascribe more value to something simply because they own or possess it.

Incentives are necessary drivers of motivation and we all have to get paid to perform our craft, but incentives may be undermining performance

Scarcity is the problem that is causing your buyers and prospects to ignore you pitch, but also the tool driving demand.

Multitasking is a trap and it's causing your productivity and performance to drop, taking your quality of work with it.

The Paradox of Choice may be attracting more people to your business, but it's creating a poor customer experience resulting in lost sales

Scope insensitivity is costing you business, sales and revenue. Use our research to build frameworks to avoid this phenomena

Using decoy prices and attraction strategies to influence customers and clients to choose the price you want them to choose

Understand sunk costs and escalation traps, how to spot them, how to deal with them and how to get out so you can save time...