Everyone thinks Snapchat is about “sexting”. That’s just old white people writing stories about Snapchat. No, Snapchat is a communication funnel that for those 10 seconds while your consumer is holding that app in their hand, they HAVE to pay attention, which is why it can’t be ignored. Once it grows up and evolves, just like Twitter and Facebook did, there is an opportunity for you and your business if you can think creatively enough to tell your story in 6-10 seconds. Can you deliver a value proposition of why they should buy from you? Can you be smart enough to offer a deal that if they screenshot your Snap and show it at the register, they get $10 off? Is your business smart enough? Do you get it? I promise you that if your business doesn’t get these things figured out, or invest in someone who does, you will get put out of business. There have been much smarter people than you, with much larger businesses and much bigger checkbooks who have been put out of business in the last 10 years because they refuse to play the game like the year we are actually in. Don’t be that person. Don’t let it happen.