Strategy & Approach

To maximize efficiency and scale conversions, we developed a multi-faceted digital strategy focused on data-driven targeting, optimized funnel progression, and real-time audience adjustments.

Audience Deep Dive & Segmentation

We conducted a detailed analysis of top-performing customer cohorts, identifying key demographic and behavioral insights, including age, gender, income, and zip code data. This allowed us to create a precisely targeted approach, ensuring our advertising spend was reaching high-value customers with a higher likelihood of conversion.

We also refined our audience targeting by identifying recent high-value home buyers who were also searching for contractors, landscapers, and renovation services—common indicators of a whole-home project rather than a single window replacement.

Digital Media Strategy to Mirror Traditional Reach

Recognizing that traditional media offered high reach but lacked targeting precision, we built a comprehensive digital strategy that replicated this wide exposure but with precise targeting and trackability. We strategically allocated budget across:

• Programmatic Display, Streaming TV, Streaming Audio, and Podcast Advertising for broad, high-frequency brand awareness.
• YouTube, Mobile Advertising, and Paid Social for high-engagement, middle-funnel interactions.

By using a strategic mix of top-funnel and mid-funnel channels, we matched the visibility of traditional media while ensuring targeting precision and measurable performance.

Aggressive Retargeting & Lead Conversion Optimization

Our data analysis revealed that the window of opportunity to convert website visitors into leads was extremely short due to the competitive nature of the industry. To capitalize on this, we implemented an aggressive real-time retargeting strategy to stay with prospects as they navigated other websites and platforms. This ensured that abandoned website visitors were continuously engaged with tailored ad messaging across search, display, and social media.

Precision-Focused Paid Search Strategy

We developed an extensively segmented paid search strategy to ensure that high-value, conversion-ready searchers were met with the most relevant ads and landing pages. This included:

• Brand name protection to defend against competitor bidding.
• Competitor conquesting to capture in-market customers researching alternatives.
• Segmentation by product category (Windows, Exterior Doors, Interior Doors, Molding) to align ad messaging and landing pages with search intent.

By structuring campaigns at a granular level, we increased ad relevance, improved ad rank, and reduced overall costs, ensuring that only the most valuable, conversion-ready searchers were being targeted.

Website Redevelopment & Advanced Tracking

We completely redeveloped The Window & Door Store’s website, implementing a modern, high-performance design optimized for fast load speeds, seamless navigation, and aggressive lead generation. Dedicated paid media landing pages were built to increase conversion rates and minimize distractions.

Additionally, we implemented a full tracking suite to capture all on-site activity, tracking high-value conversions and attributing them back to specific traffic sources. This data-driven approach allowed for continuous budget optimizations and real-time campaign adjustments.