• Blog

5 Stories to Remember to Teach

  • By Dallas McLaughlin
  • May 5, 2014

This started as list about how a business should be storytelling to their audience. But when I was done I realized it was more about being a friend, a family member, a parent, a whole hell of a lot more than just a business person.

Number 1 story humans need to hear – You are not alone.

Your buyers want that story; your readers want that story.

Yes, that’s normal.

I’m here and I will help you.

Often times we offer people a grocery store when all they need is Chipotle.

You are very special.

We are a family.

Stop saying, “You guys”. You should always talk to your audience in their language.

Dallas McLaughlin

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As a business owner you are inherently a decision maker and it’s a function of your job to make consistently good decisions in critical moments. But no two decisions are exactly same. Having a deep understanding of how decisions are made and having the tools to create consistent decision making frameworks are necessary to make more rapid and impactful decisions on a daily basis.

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