This started as list about how a business should be storytelling to their audience. But when I was done I realized it was more about being a friend, a family member, a parent, a whole hell of a lot more than just a business person.

Number 1 story humans need to hear – You are not alone.

Your buyers want that story; your readers want that story.

Yes, that’s normal.

I’m here and I will help you.

Often times we offer people a grocery store when all they need is Chipotle.

You are very special.

We are a family.

Stop saying, “You guys”. You should always talk to your audience in their language.

dallas mclaughlin signature
- Dallas McLaughlin