This started as list about how a business should be storytelling to their audience. But when I was done I realized it was more about being a friend, a family member, a parent, a whole hell of a lot more than just a business person.
Your buyers want that story; your readers want that story.
Often times we offer people a grocery store when all they need is Chipotle.
Stop saying, “You guys”. You should always talk to your audience in their language.
The Business Owner's Guide To
Better Decision Making
As a business owner you are inherently a decision maker and it’s a function of your job to make consistently good decisions in critical moments. But no two decisions are exactly same. Having a deep understanding of how decisions are made and having the tools to create consistent decision making frameworks are necessary to make more rapid and impactful decisions on a daily basis.