5 Reasons your social media is sucking

5 Reasons your social media is sucking


Written by Dallas McLaughlin

Published: December 3, 2013

The world has been advertising in print for over a hundred years; radio for seventy; and television for fifty. Roughly speaking at least. Main stream marketing has been utilizing social media for four years, six if you were really ahead of the game.
So I get it. I understand why 99% of social media marketing sucks. It’s new. Very new. Marketers are approaching social media the same way they’ve approach print, radio and TV. They use it as a form of distribution. Push, push, push. Sell, sell, sell. That is NOT what social media is. Social media is a living, breathing, two-way platform. A constant feedback loop of engagement and conversation.
So what I’ve done, or attempted to do, is highlight just “5 reasons your social media is sucking.” But don’t worry, I’m also going to give you five solutions! These are five actionable items that you can start working on right now.

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Why you do it.

What you should be doing.

You think everyone cares as much as you.

Why you do it.

What you should be doing.

You only talk about yourself.

Why you do it.

What you should be doing.

Too many cooks in the kitchen.

Why you do it.

What you should be doing.

No plan.

Why you do it.

What you should be doing.

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- Dallas McLaughlin