For years that little search box pinned to the top of Facebook was just to find your friends. But in January of 2013 Facebook quietly unleashed one of the most powerful search engines we’ve ever seen. The funny thing is, 95% of Facebook users never even noticed. As a business owner, marketer, and enthusiast of all things data, I’m here to show you how to use this mighty tool to learn about your fans, or spy on your friends and family. Truly knowing and understanding your fans gives you the upper hand on your competitors when it comes to creating targeted ads and content.
Let’s use Five.Oh.Seven. Clothing for the following examples.
Now, let’s add a second qualifier.
These are important to know if you invest in any paid Facebook ads. These would be the things you’d use to “target” your ad.
Maybe you should join some of these groups and start engaging?
Okay, now let’s focus only on people under the age of 25… (this brands target demographic)
Or filter by gender!
Seriously… don’t under estimate the power of this.
Well, this about sums up Rochester, Minnesota in four locations.
If you’re a restaurant, you absolutely need to know your competitors.
Sure, this may not be particularly helpful for many brands, but what if your brand was in the entertainment business?
What if you ran your own music blog, podcast, or Youtube series? Need bands to interview?
I’ve shown you the way… now you need to think creatively to figure out how to leverage this gold mine of data.