For every client and campaign, I implement a custom website tagging and data acquisition strategy to capture the most important data needed to not only meet your business goals, but tell a broader data story. Utilizing a mix of Google Analytics, Data Studio, Tag Manager and more, these custom developed reports are designed to encompass all of your marketing data in one place. They provide a summarized bird’s eye view of core business metrics, website and campaign performance to help you get the information you need quickly and then move on with your day. They also provide detailed back up information and insights to give you a granular look at your business, should you want to dive deeper.
I believe in building and sustaining meaningful relationships with everyone I work with: it’s the North Star that guides everything I do. Part of this commitment comes through developing transparent and accurate reporting platforms that track performance, and more importantly, growth. No smoke and mirrors. No gimmicks. No vanity metrics or media math. Simply put, it’s a holistic and comprehensive look at the state of your business.
Account roll up, bird’s eye view for a quick snapshot of the health of your business.
Understand who’s coming to your website, how old they are, where they live and more.
Analyze how visitors are engaging with your site, most viewed pages, most downloaded content and more.
Gain rapid insight into which traffic sources are driving the greatest level of engagement with your business.
Assess effectiveness of spend across your campaigns and confidently report on campaign ROI