If you already know your advertising spend and impressions, use this calculator to find your cost-per-thousand impressions (CPM).

If you have an estimated cost-per-thousand impressions (CPM) as well as your media spend, use this calculator to find your impressions.


Advertising Spend: This is your net advertising cost, excluding any management, creative, or technology fees.

Impressions: How often your ad is shown. An impression is counted each time your ad is shown within a browser, a mobile device, or a streaming device.

Cost-per-Thousand Impressions: Cost-per-Thousand Impressions (CPM) is the average amount you will pay per one thousand advertising impressions served.

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