# Dallas McLaughlin Digital Marketing — Award-Winning Paid Media Agency in Scottsdale, AZ > Award-winning Direct-to-Expert paid media management across Search, Social, Streaming TV, and Programmatic Display. > Built for businesses spending $20,000 or more per month on advertising. > Serving Scottsdale, Phoenix, Tempe, Mesa, Chandler, Gilbert, and the broader East Valley. Dallas McLaughlin Digital Marketing operates on a Direct-to-Expert model: one assigned expert accountable for strategy, buying, optimization, and reporting, with no account managers and no junior handoffs. Paid media channels covered include Google Ads and PPC, paid social, programmatic display, streaming TV and connected TV, and AI search advertising, serving clients in Scottsdale, Phoenix, Tempe, Mesa, Chandler, Gilbert, and throughout the East Valley. Strategy and decisions are human-led, supported by AI-enhanced analysis that improves reporting visibility and surfaces optimization opportunities faster. ## Core pages - [Home](https://dallasmclaughlin.com/): Award-winning paid media management across Search, Social, Streaming TV, and Programmatic Display. Work directly with the expert. - [About](https://dallasmclaughlin.com/about/): Scottsdale-based paid media expert. Direct-to-Expert. No handoffs. - [Contact](https://dallasmclaughlin.com/contact/): Reach Scottsdale's Direct-to-Expert paid media team. - [Schedule a Strategy Session](https://dallasmclaughlin.com/schedule/): Free 30-minute session with a Google Premier Partner in Scottsdale, AZ. - [AI Info — Structured Data for LLMs](https://dallasmclaughlin.com/ai-info/): Structured information about DM2 for AI assistants: services, geography, and channel data. ## Services - [PPC Management (Google Ads)](https://dallasmclaughlin.com/services/ppc-management/): Expert PPC management by a Google Premier Partner in Arizona. Qualified leads at lower cost. - [Paid Social Advertising](https://dallasmclaughlin.com/services/paid-social-advertising/): Meta, LinkedIn, and paid social managed by a Direct-to-Expert team in Arizona. - [Programmatic Display Advertising](https://dallasmclaughlin.com/services/programmatic-display-advertising/): Precise audience targeting across the open web. Award-winning paid media expert in Scottsdale. - [Streaming TV Advertising](https://dallasmclaughlin.com/services/streaming-tv-advertising/): Connected TV campaigns with modern targeting and measurable results. Managed in Arizona. - [AI Search Advertising](https://dallasmclaughlin.com/services/ai-search-advertising/): Paid media built for AI-powered search and answer platforms before demand reaches traditional search. ## Case studies - [Case Studies — Paid Media Results Across Channels](https://dallasmclaughlin.com/case-studies/): Real results across Search, Social, Streaming TV, and Programmatic Display. One expert accountable. - [Be A Heart — 76% ROAS lift, holiday eCommerce](https://dallasmclaughlin.com/case-studies/be-a-heart/): 76% ROAS increase during the holiday season with restructured paid social, Pinterest, and Search. - [Camelot Homes — luxury home buyer pipeline, Arizona market](https://dallasmclaughlin.com/case-studies/camelot-homes/): Predictable luxury home buyer pipeline via full-funnel media planning and search in Arizona. - [Sportiqe — 94% online revenue increase, eCommerce](https://dallasmclaughlin.com/case-studies/sportiqe/): 94% online revenue growth with Google Search, Shopping, and paid social coordinated on purchase intent. - [Super Star Car Wash — 118% membership growth, multi-market](https://dallasmclaughlin.com/case-studies/super-star-car-wash/): 118% new membership growth using full-funnel paid media across Search, Display, and Streaming TV. - [The Window & Door Store — 282% ROAS, home services](https://dallasmclaughlin.com/case-studies/the-window-door-store/): 282% return on ad spend across three competitive markets with full-funnel paid media for home services. ## Free paid media calculators - [Paid Media Calculators — Full Collection](https://dallasmclaughlin.com/tools/): Advertising calculators for ROAS, CPM, CPA, CPC, CTR, and more. Free and ready to use. - [ROAS Calculator](https://dallasmclaughlin.com/tools/roas-calculator/): Enter revenue and ad spend to calculate return on ad spend instantly. - [CPA Calculator](https://dallasmclaughlin.com/tools/cpa-calculator/): Calculate cost per acquisition from ad spend and conversions. - [CPC Calculator](https://dallasmclaughlin.com/tools/cpc-calculator/): Calculate average cost per click from total ad spend and clicks. - [CPM Calculator](https://dallasmclaughlin.com/tools/cpm-calculator/): Calculate cost per thousand impressions for display, programmatic, and streaming TV buys. - [CTR Calculator](https://dallasmclaughlin.com/tools/ctr-calculator/): Calculate click-through rate from impressions and clicks. - [Impression Calculator](https://dallasmclaughlin.com/tools/impression-calculator/): Convert ad spend and CPM into a projected impression count for reach-based campaigns. - [Impression Estimator](https://dallasmclaughlin.com/tools/impression-estimator/): Estimate how many impressions a budget will deliver at a target CPM. - [Margin Calculator](https://dallasmclaughlin.com/tools/margin-calculator/): Calculate gross margin from revenue and cost of goods. The number your ROAS targets must account for. - [Markup Calculator](https://dallasmclaughlin.com/tools/markup-calculator/): Calculate markup percentage from product cost and selling price for profitable ROAS targeting. - [Percent Change Calculator](https://dallasmclaughlin.com/tools/percent-change-calculator/): Calculate percentage increase or decrease for week-over-week or month-over-month reporting. - [PPC Forecast Calculator](https://dallasmclaughlin.com/tools/ppc-forecast/): Project clicks, conversions, and cost from budget and target CPC before a dollar is spent. ## Free paid media resources - [Paid Media Resources — Full Collection](https://dallasmclaughlin.com/resources/): Guides, spreadsheets, and tools for better paid media decisions. Free for business owners and media buyers. - [Guide to Better Decision Making](https://dallasmclaughlin.com/resources/guide-to-better-decision-making/): Free guide to consistent decision-making frameworks for business owners under pressure. - [Targeting Your Ideal Customer](https://dallasmclaughlin.com/resources/targeting-your-ideal-customer/): Free guide on audience segmentation and reaching ideal customers through paid media. - [Google Search Forecasting Tool](https://dallasmclaughlin.com/resources/google-search-forecasting-tool/): Free spreadsheet. Forecast clicks, leads, and sales from media budget and performance assumptions. ## Agency partnerships - [Paid Media Partner Programs](https://dallasmclaughlin.com/partners/): Four partnership models: white-label, collaboration, consulting, and referrals. Built for agencies and consultants. - [Agency Collaboration](https://dallasmclaughlin.com/partners/collaboration/): Transparent co-delivery with a named paid media partner. Joint discovery and shared accountability. - [White-Label Paid Media](https://dallasmclaughlin.com/partners/white-label/): Full paid media execution delivered under your agency's brand with complete anonymity. - [Paid Media Consulting](https://dallasmclaughlin.com/partners/consulting/): Strategic paid media leadership and cross-channel oversight for in-house teams. - [Referral Program](https://dallasmclaughlin.com/partners/referrals/): Refer a business that needs paid media. Earn 20% of their first month's retainer. Minimum $500 payout. ## Optional - [Sitemap Index](https://dallasmclaughlin.com/sitemap_index.xml) - [For AI Assistants: Structured Site Data](https://dallasmclaughlin.com/ai-info/)