Half Penny Facebook 'LIKES' and Episode 6 Wrap Up

Half Penny Facebook ‘LIKES’ and Episode 6 Wrap Up

Written by Dallas McLaughlin

Published: September 23, 2013

I just wanted to shoot this guide out there that is designed to serve as an outline for the Let’s Talk Business Radio listeners. I’ve been doing a lot of research on what exactly makes a Facebook PPC campaign work. I mean, I’ve always been tuned into this, and every other platform out there, but for the last few weeks I’ve been knee deep if nothing but the Facebook algorithm.
I’ve run a number of a experiments over the past three weeks and this one I feel is worth sharing.
Keep in mind, this was just an experiment and learning experience in itself, but the results were very good and I’d like to give you a quick overview on some of the key elements. Of course, we can’t go into full detail or we’d be here all day. But feel free to leave a comment in the comments section and I’ll get back to you!
I recommend listening to the show so you can follow along. You can either subscribe on iTunes, or stream from your browser right here.

First the results (starting with a brand new Facebook page)

Niche Selection



Ad Image, Headline, and Call to Action

Audience & Budget


Check back tomorrow to find out how I turned $23.00 into 5,000+ targeted Facebook ‘LIKES’ in 4 days, and then monetized it!

Screenshots of the actual numbers.

Day 1 Ad

Half Cent Cost Per Like Ad 1

Day 2 Ad

Half Cent Cost Per Like Ad 2

Day 3 Ad

Half Cent Cost Per Like Ad 3

Day 4 Ad

Half Cent Cost Per Like Ad 4

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- Dallas McLaughlin