COVID-19, social distancing measures and closed businesses have slashed restaurant sales.
While COVID-19 has exposed weaknesses in certain restaurant models, it has brought to light the importance of being adaptable to changing diner trends.
Analysis of diner search intent and shifting behavior reveal restaurants that fared better had a few things in common: speed to react, menu items well-suited for delivery and a strong digital presence.
This document includes several relatively low-effort changes restaurants can make that will help regain digital market share, drive online reservations and encourage in-restaurant dining for those restaurants that have reopened.
Please enjoy and after downloading, feel free to share freely with anyone who you think could benefit from these recommendations.