Every network has defining characteristics on how to communicate.- Just like you tell a story different on TV, Radio, and Newspaper. Every social media network requires a different manner of story telling.
- Disrespect the platform and lose.
- Pinterest: Hi res images, short descriptions. Step-by-step instructions.
- Instagram: Less focus on hi-res, more focus on personal.
- Vine: Humor now – education later
- Snapchat: Personal, behind the scenes
- Facebook: The PITCH is dead. PERSONAL is alive.
- Twitter: Engage and find context.
- TV, Radio, Newspapers = Distribution
- Social Media is a living and breathing platform.
- 2-way communication is key.
- DO NOT
- Post 3 words and link to somewhere else. That’s distribution.
- Use “publicize” plugins on your blog to post your excerpt everywhere. That’s distribution.
- Copy and paste across all networks. That’s distribution.
- DO
- Take the time to respect the platform you are on and writing engaging copy to to grab that audience to steer their attention where you want it.
Written November 4, 2013
