Every network has defining characteristics on how to communicate.- Just like you tell a story different on TV, Radio, and Newspaper. Every social media network requires a different manner of story telling.
- Disrespect the platform and lose.
- Pinterest: Hi res images, short descriptions. Step-by-step instructions.
- Instagram: Less focus on hi-res, more focus on personal.
- Vine: Humor now – education later
- Snapchat: Personal, behind the scenes
- Facebook: The PITCH is dead. PERSONAL is alive.
- Twitter: Engage and find context.
- TV, Radio, Newspapers = Distribution
- Social Media is a living and breathing platform.
- 2-way communication is key.
- DO NOT
- Post 3 words and link to somewhere else. That’s distribution.
- Use “publicize” plugins on your blog to post your excerpt everywhere. That’s distribution.
- Copy and paste across all networks. That’s distribution.
- DO
- Take the time to respect the platform you are on and writing engaging copy to to grab that audience to steer their attention where you want it.
- Dallas McLaughlin
