Having worked on hundreds of Google and Bing pay-per-click advertising campaigns ranging from boutique single employee businesses to multi-millionaire dollar monthly ad spends, it’s safe to say I’ve seen it all. One lesson I’ve learned is it doesn’t matter how much money you’re willing to invest. Every penny matters. This is why I’m relentlessly focused on increasing conversion rates, lowering customer acquisition costs and increasing overall return on advertising spend. Clicks and impressions just don’t pay the bills…
Understanding which keywords prospects are searching to find businesses like yours, knowing how much to bid and layering in advanced bidding techniques can give your business the advantage it needs in a highly competitive PPC landscape.
Display, also known as banner advertising, is a great tool to drive top-of-funnel brand awareness, trust and authority. A highly scalable campaign can reach hundreds of thousands of prospects in your targeted markets.
Advanced remarketing tactics give your business the chance to reengage prospects who have visited your website, opt-ed in to receive emails, completed in-store transactions through your POS, abandoned purchases and more.
Implementing an effective Google Shopping campaign focused on increasing conversion rates, lowering acquisition costs and increasing average transaction values can be the lifeblood of any eCommerce business.
My promise to you...
With no contracts, no minimum advertising spends, simple hourly rates - my promise is to give more than I take. To leave businesses better than before we met, more enabled to get to where they want to go. Through radical honesty and radical transparency, my approach is to always do what is best for my clients.