Consumers are inundated with content across all platforms and constantly being served ads, whether or not they are relevant to them. As a result of this, consumers are becoming more and more savvy and tuning out irrelevant or poorly executed or timed ads. This leads to ineffective ad spends and in some cases completely wasted efforts or dollars. As a small business owner, every dollar counts and has an impact on your bottom line. It is imperative that your message is hitting the right audience at the right time and that all ad impressions count.
I start with collecting your data, whether that be website traffic, CRM, POS, email, social media or past media campaign performance to understand historical challenges and opportunities. From there, I engage third party data partners to append further insights such as credit card transactions, household income, mortgage activity, college level, age, gender, media consumption preferences, etc. This gives me a holistic picture of your target audience based on custom personas crafted specifically for your business.
Let's make sense of what you're sitting on - CRM, point of sale, website traffic reports - and uncover where the opportunity is hiding.
Together we'll discover what behaviors your target audience has, how they consume content, what messages resonate and what will earn their attention.
With our data driven plan in hand, we'll go-to-market as efficiently and effectively as possible to maximize every dollar you invest.
The answer lies in the numbers, and we'll find it. Once we're in market, we'll continually regroup on what we're seeing and what it means for your business.
To complete the cycle, we'll challenge our original assumptions, shore up friction points and continually optimize to drive week-over-week, month-over-month performance increases.