Blog

Insights and Ideas

A mix of hopefully insightful ideas, tips, rants, podcasts and other musings from a business owner, agency veteran and entrepreneur.

  • Blog
  • April 7, 2023

The Power of Social Proof in Digital Marketing

Social proof has become increasingly important in the digital age, where consumers have access to more information than ever before.

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  • Podcast
  • April 4, 2023

Episode 6: Scarcity & Demand

Scarcity is the problem that is causing your buyers and prospects to ignore you pitch, but also the tool driving demand.

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  • Blog
  • March 9, 2023

Combining Earned Media and Paid Media

Earned & Paid media are powerful marketing strategies that can be used together to create a more effective and well-rounded campaign

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  • Podcast
  • March 9, 2023

Episode 5: Multitasking & Switching Costs

Multitasking is a trap and it's causing your productivity and performance to drop, taking your quality of work with it.

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  • Blog
  • March 6, 2023

The Essential Skills of an Effective Business Owner

Being an effective business owner requires a combination of management and leadership skills, strategic thinking and adaptability.

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  • Blog
  • March 2, 2023

Phoenix Advertising Opportunities for 2023

Phoenix presents a wide range of advertising opportunities for businesses looking to connect with customers and build brand awareness

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  • Blog
  • February 24, 2023

Advertising Agencies vs. Freelancers: A Comparative Analysis of Costs and Services

Advertising agencies and freelancers are two popular options for businesses looking to promote their products or services.

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  • Blog
  • February 21, 2023

Small Businesses Impact on the Arizona Economy

Small businesses play a vital role in Arizona's economy and are a driving force behind the state's growth and prosperity

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  • Blog
  • February 17, 2023

10 Strategies for Increasing Sales for Small Businesses

Small businesses can increase their sales by implementing a variety of strategies and tactics. Here are a few examples

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  • Podcast
  • February 14, 2023

Episode 4: Paradox of Choice & Differentiation

The Paradox of Choice may be attracting more people to your business, but it's creating a poor customer experience resulting in lost sales

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  • Blog
  • February 13, 2023

How Local Small Businesses Can Use Pay-per-Click Advertising

Learn how local small businesses can use pay-per-click advertising to reach their target audience and drive more sales

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  • Blog
  • February 9, 2023

CTV: Reaching a Targeted Audience on Streaming Platforms

CTV provides brands with detailed metrics, improved ad experience, and cost-effective way to reach a large, engaged and targeted audience.

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  • Blog
  • February 6, 2023

Top Advertising Trends for Arizona Businesses

From digital ads to micro-influencers, discover the advertising trends for Arizona businesses and stay ahead of the competition.

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  • Blog
  • February 2, 2023

Staying Ahead of the Game: Key B2B Marketing Trends for 2023

Business-to-business (B2B) marketing is evolving, and as we move into 2023, there are several key trends that companies should be aware of

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  • Blog
  • January 30, 2023

7 Ways Local Businesses can Build Brand Awareness

Without the resources of larger, national companies, locally owned businesses must be strategic in their marketing efforts

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  • Blog
  • January 27, 2023

Real Estate Advertising Opportunities: A Concise Guide

Real estate advertising is an essential aspect of the industry. It is the process of promoting and marketing properties for sale or rent.

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  • Podcast
  • January 23, 2023

Episode 3: Scope Insensitivity & Neglect

Scope insensitivity is costing you business, sales and revenue. Use our research to build frameworks to avoid this phenomena

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  • Podcast
  • January 23, 2023

Episode 2: Decoy Pricing & Attraction Effect

Using decoy prices and attraction strategies to influence customers and clients to choose the price you want them to choose

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