The Power of Social Proof in Digital Marketing
Social proof has become increasingly important in the digital age, where consumers have access to more information than ever before.
Scarcity is the problem that is causing your buyers and prospects to ignore you pitch, but also the tool driving demand.
Combining Earned Media and Paid Media
Earned & Paid media are powerful marketing strategies that can be used together to create a more effective and well-rounded campaign
Episode 5: Multitasking & Switching Costs
Multitasking is a trap and it's causing your productivity and performance to drop, taking your quality of work with it.
The Essential Skills of an Effective Business Owner
Being an effective business owner requires a combination of management and leadership skills, strategic thinking and adaptability.
Phoenix Advertising Opportunities for 2023
Phoenix presents a wide range of advertising opportunities for businesses looking to connect with customers and build brand awareness
Advertising Agencies vs. Freelancers: A Comparative Analysis of Costs and Services
Advertising agencies and freelancers are two popular options for businesses looking to promote their products or services.
Small Businesses Impact on the Arizona Economy
Small businesses play a vital role in Arizona's economy and are a driving force behind the state's growth and prosperity
10 Strategies for Increasing Sales for Small Businesses
Small businesses can increase their sales by implementing a variety of strategies and tactics. Here are a few examples
Episode 4: Paradox of Choice & Differentiation
The Paradox of Choice may be attracting more people to your business, but it's creating a poor customer experience resulting in lost sales
How Local Small Businesses Can Use Pay-per-Click Advertising
Learn how local small businesses can use pay-per-click advertising to reach their target audience and drive more sales
CTV: Reaching a Targeted Audience on Streaming Platforms
CTV provides brands with detailed metrics, improved ad experience, and cost-effective way to reach a large, engaged and targeted audience.
Top Advertising Trends for Arizona Businesses
From digital ads to micro-influencers, discover the advertising trends for Arizona businesses and stay ahead of the competition.
Staying Ahead of the Game: Key B2B Marketing Trends for 2023
Business-to-business (B2B) marketing is evolving, and as we move into 2023, there are several key trends that companies should be aware of
7 Ways Local Businesses can Build Brand Awareness
Without the resources of larger, national companies, locally owned businesses must be strategic in their marketing efforts
Real Estate Advertising Opportunities: A Concise Guide
Real estate advertising is an essential aspect of the industry. It is the process of promoting and marketing properties for sale or rent.
Episode 3: Scope Insensitivity & Neglect
Scope insensitivity is costing you business, sales and revenue. Use our research to build frameworks to avoid this phenomena
Episode 2: Decoy Pricing & Attraction Effect
Using decoy prices and attraction strategies to influence customers and clients to choose the price you want them to choose