Episode 9: Expectations & Self-Fulling Prophecies: What We Expect Is What We Get
The Pygmalion Effect is a phenomenon which occurs when the expectations of leaders - positive or negative - become reality
Episode 8: Endowment Effect & Status Quo Bias
Endowment effect is the tendency of individuals to ascribe more value to something simply because they own or possess it.
Boost Your App Store Downloads: 7 Strategies for Success
Increasing app adoption and downloads is essential for businesses looking to increase their digital presence.
How Businesses Can Boost Sales and Engagement with ChatGPT
ChatGPT is a free and powerful tool that can help business owners increase customer engagement, driving sales, and revenue.
Understanding Marketing Attribution & How It Impacts Reporting
By analyzing attribution data, businesses can make data-driven decisions to improve their marketing strategy and drive better results.
How Advertising Can Help Build Brand Awareness
By advertising, you can increase your brand's exposure, differentiate your business from competitors, building trust and credibility
Growing Your Small Business: The Consultant Advantage
With the help of an outside business consultant, small businesses can get the guidance and support they need to grow and thrive
Episode 7: Incentives & Motivation
Incentives are necessary drivers of motivation and we all have to get paid to perform our craft, but incentives may be undermining performance
Digital Advertising: Comparing DSPs, Ad Networks & Ad Exchanges
DSPs, ad networks, and ad exchanges all play a vital role in the digital advertising ecosystem and understanding each is essential
Creating a Customer Journey Map: A Guide for Businesses
Creating a customer journey map is a critical step in understanding the needs, preferences, and behaviors of your customers.
Building a Strong Brand Identity through Consistent Digital Marketing Efforts
Here are some key ways you can build a strong brand identity through consistent digital marketing efforts:
Combining Paid Social Media Ads & Organic Social Media Efforts
Combining paid social media ads and organic social media content to create a powerful strategy for building a strong online presence
Earned, Owned, Paid Media Online Lead Generation
Earned, owned and paid media are all essential components of an effective online lead generation strategy for online and offline businesses
Navigating the World of Programmatic Advertising: Best Practices for Success
Navigating the world of programmatic advertising can be complex and challenging. In this article I'll share some best practices for success.
Paid Media and Earned Media: When to Use One Or the Other
Understand the differences between paid media and earned media, and when it is best to use or the other, or even both together
Artificial Intelligence in Marketing: Separating Hype from Reality
In this article, I’ll examine the current state of AI in digital marketing and explore what it can and can’t do for our industry.
The Importance of Mobile Optimization in Digital Marketing
Why is mobile optimization so important in digital marketing? There are several reasons which this article dives into.
Creating a Killer Content Marketing Strategy in the Age of Information Overload
To create a killer content marketing strategy that stands out from the crowd, you need to focus on several key areas.
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