Being found in search results isn’t enough. It’s about being discovered. Today, search engines are smarter than ever — and so are people. They know what they’re looking for. Be what they’re looking for. Keyword stuffing used to be a thing. But, not anymore. Proper implementation of search engine optimization and pay-per-click — from the very beginning — is a necessary step that ensures highly focused content is delivered to a highly targeted audience. But, what does it all mean for your business? It means: increased sales, improved quality of leads, greater consumer engagement, plus so much more. Is your site optimized for search? If not, isn’t it time? Let’s talk.
This is an amazing little book that you can read in as little as 90 minutes. These are some of my favorite tips and takeaways from Daniel Coyle’s 52 tips.
January 16, 2016
Once we acknowledge that content marketing isn’t new, it’s simple to hack our way to success by leveraging what’s already known about Guerrilla Marketing.
November 12, 2015
Once we realize that everything we do will both succeed and fail in some aspect, it’s a lot easier to focus on the impact of the work instead.
November 11, 2015
This post looks at six key lessons from The Art of War and explains how you can apply this wisdom to your content marketing efforts.
November 5, 2015
Brand and reputation management is becoming an increasingly important SEO service to protect brands from negative search results.
September 11, 2015
Here are 11 things you might be experiencing that should lead you to be shopping for a new marketing agency.
July 15, 2015